Email Marketing (Direct Marketing) Specialist

Email Marketing team members are responsible for creating and executing outreach plans with a focus on nurturing unqualified leads to qualification for sales, elevate key buying signal insights to sales, and creating outreach tactics for new leads via email and LinkedIn. With ever-increasing leads from all over the world, we must be on the constant lookout for ways to improve and automate the lead qualification and prospecting process. In this role, you are the first line of communication between potential new customers and the sales organization, so the image of our company depends on great communication from the first interaction to the hand-over to the sales team.

• Manage all incoming leads to ensure that they are sufficiently qualified before handing over to the sales team
• Effectively claim and act on inbound leads from unqualified channels
• Communicate with leads that are insufficiently qualified to quickly collect sufficient information to decide on whether to handover to the sales team or perform other actions. There are many new leads per day, so this is a time-consuming task. Focus should be on going as fast as possible while still providing the best possible experience for potential customers.
• Create and execute effective nurturing plans that move unqualified leads to qualification via email and LinkedIn
• Create and execute effective prospecting campaigns via email and LinkedIn
• Conduct research on leads and uncover potentially higher value contacts in the organization to supply sales with targets and buying insights
• Make note of trends in inbound leads such as multiple touch points from a contact or company and collaborate with sales and marketing on insights
• Establish repeatable processes, outreach templates and sequences, and parameters for escalating leads and insights to sales to enable training and onboarding of lead qualification team members and lead qualification program effectiveness and scalability
• Implement tools and processes to automate the lead qualification as much as possible (includes study of best-practices and benchmark of relevant tools).
• Collaborate with digital marketing to create codify lead qualification activities and reporting within existing systems (CRM, contact management, etc.)
• Provide insight to marketing via observations from outreach to help improve messaging and promotional tactics
• Create automated and regular reports with stats related to the lead qualification, in order to monitor and improve performance and adjust the lead qualification process.
• Work with the rest of the rest of the marketing team to assist in defining and implementing lead generation campaigns.

Required Skills:

• 3-5 Years of experience in sales, ideally B2B
• At least 2 years of experience nurturing and qualifying inbound, unqualified leads
• Great oral and written communication skills
• Fluent in English, additional languages are a plus
• Good understanding of technical products and solutions
• Experience managing contacts in CRMs and Contact Management Systems
• Experience creating effective email and cold-calling campaigns