Product Marketing Lead - TransPerfect Legal

Overview:

TransPerfect Legal is seeking a Product Marketing Lead to own the go-to-market strategy and execution for Reef, our next-generation eDiscovery platform. This role will be the connective tissue between product, sales, digital marketing, and client-facing teams—driving awareness, lead generation, and pipeline acceleration through full-funnel marketing and targeted enablement programs.

This is a high-impact, cross-functional role with ownership of messaging, campaigns, content strategy, and internal stakeholder engagement. You’ll be responsible for driving SQLs, enabling legal sales teams, and ensuring the Reef brand is recognized and trusted across the legal tech landscape.

Responsibilities:

• Develop and execute the go-to-market strategy for Reef, aligning product launches, campaigns, and messaging to business goals and pipeline targets.
• Lead the development of positioning statements, buyer personas, value propositions, and competitive differentiation—tailored to law firms, corporate legal departments, and litigation support professionals.
• Design and run full-funnel campaigns in collaboration with digital marketing—developing integrated programs that generate leads, nurture prospects, and drive sales-qualified opportunities.
• Partner with sales leadership to align messaging to active deals and pipeline priorities, supporting cross-sell and expansion initiatives.
• Own the creation and management of sales enablement content, including pitch decks, ebrochures, product fact sheets, ROI calculators, demo videos, and objection-handling resources.
• Lead the collection and creation of customer proof points, including testimonials, case studies, and client-led content in collaboration with client success and sales.
• Analyze competitor positioning, pricing strategies, and go-to-market tactics to inform Reef’s messaging and market posture.
• Act as the strategic marketing partner to the Reef product team, contributing insights that inform roadmap planning, new feature prioritization, and product-market fit.
• Maintain up-to-date go-to-market documentation in a centralized, accessible format to support sales and marketing teams.
• Collaborate with the events team to shape Reef’s presence at industry trade shows, legal tech summits, webinars, and workshops—ensuring high-impact messaging and lead-gen outcomes.
• Build and maintain strong relationships with internal stakeholders, securing buy-in, sourcing subject matter expertise, and generating internal momentum for strategic marketing initiatives.
• Establish engagement programs (office hours, webinars, user roundtables, etc.) that increase brand visibility, seed content production, and create marketing feedback loops.
• Track campaign performance and sales feedback to iterate, optimize, and report on marketing effectiveness at every funnel stage.

Requirements:

• 5 years of product marketing experience, with at least 2 years in legal tech, eDiscovery, litigation services, or compliance software.
• Proven success planning and executing lead generation and sales enablement programs for enterprise or regulated industries.
• Deep understanding of legal workflows, litigation timelines, and buyer personas in corporate legal and law firm environments.
• Strong content planning and storytelling skills, with experience creating materials that directly support the sales cycle.
• Experience working cross-functionally with product, sales, operations, and digital marketing teams.
• Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce) and basic campaign performance metrics.
• Confident presenter and collaborator—capable of gaining stakeholder alignment, articulating complex ideas, and leading cross-team efforts.

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