What are the responsibilities and job description for the Product Marketing Specialist - TransPerfect GlobalLink TMS position at TransPerfect?
Overview:
As a Product Marketing Specialist for TransPerfect’s GlobalLink TMS, you will help drive go-to-market strategy, lead generation, and campaign execution for our flagship translation management system. This role is ideal for someone who thrives at the intersection of product, sales, and marketing—able to translate technical capabilities into real-world value and enable both inbound and outbound efforts.
You’ll play a hands-on role in building full-funnel campaigns, supporting sales enablement, and fueling demand by showcasing the value of GlobalLink across industries and use cases.
Responsibilities:
- Support the go-to-market strategy for GlobalLink TMS by developing key messaging, positioning, and value propositions for both agnostic and industry-specific use cases.
- Plan and execute full-funnel campaigns in collaboration with digital marketing—generating qualified leads and driving them through nurturing workflows to SQL.
- Coordinate with sales leadership and business development to align campaign themes with pipeline goals and opportunities.
- Produce and maintain compelling sales enablement materials including pitch decks, ebrochures, solution one-pagers, FAQ sheets, case studies, and ROI documentation.
- Develop and optimize persona-specific content and landing pages aligned to keyword targets and campaign goals.
- Translate complex technical functionality into customer-facing value that resonates with target buyers across verticals.
- Conduct market research, persona definition, and competitive analysis to refine messaging and discover new opportunities for differentiation.
- Collaborate with client success to gather and promote proof points—owning case study development and testimonial sourcing.
- Maintain and update go-to-market documentation and support the rollout of new features and product updates.
- Track content performance, campaign results, and funnel progression to improve strategy over time.
Requirements:
- 2–4 years of experience in product marketing, ideally in B2B SaaS or enterprise software.
- Understanding of localization, content automation, or martech platforms is a strong plus.
- Experience with lead generation strategy, email nurturing, and SEO-driven content planning.
- Skilled in creating and managing sales collateral, including pitch decks and product one-pagers.
- Strong communicator who is comfortable working cross-functionally with product, sales, and digital teams.
- Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
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