What are the responsibilities and job description for the Senior Digital Marketing Lead position at TransPerfect?
About TransPerfect
TransPerfect is the world’s largest provider of language and technology solutions, we help businesses thrive globally through translation, localization, and cutting-edge services. We are seeking a dynamic and detail-oriented Senior Digital Marketing Lead to lead the planning and execution of performance marketing campaigns.
About the Role
We are seeking a highly motivated and data-driven mid-level Digital Marketing Lead to join our growing Performance Marketing team. In this role, you will be responsible for developing and executing successful paid advertising campaigns across various channels, including but not limited to:
- Google Ads (Search, Display, Video, Shopping)
- Social Media Ads (Facebook, Instagram, TikTok, LinkedIn)
- Programmatic Advertising
- Other relevant platforms
You will play a key role in managing and optimizing paid advertising budgets, analyzing campaign performance, and identifying opportunities for improvement. You will also lead and mentor a small team and work closely with the Senior Digital Marketing Manager on projects and direction.
Responsibilities:
- Campaign Strategy & Execution:
- Develop and implement comprehensive paid advertising strategies aligned with business objectives.
- Conduct thorough keyword research, audience targeting, and competitor analysis.
- Create compelling ad copy and visuals.
- Set up, manage, and optimize campaigns across various platforms.
- Monitor campaign performance daily and make necessary adjustments.
- Track key metrics (e.g., conversions, ROI, cost per acquisition) and generate regular performance reports.
- Team Leadership & Mentorship:
- Lead and mentor a small team of peers and ensure projects and objectives are met.
- Provide guidance, training, and support on best practices in paid advertising.
- Delegate tasks effectively and ensure team members are meeting deadlines.
- Foster a collaborative and supportive team environment.
- Collaborate with Senior Digital Marketing Manager regularly.
- Budget Management:
- Manage and optimize paid advertising budgets to maximize ROI.
- Forecast and track campaign spend.
- Identify and implement cost-saving measures.
- Data Analysis & Reporting:
- Analyze campaign performance data using tools like Google Analytics, Google Ads, and social media platforms.
- Identify trends, insights, and areas for improvement.
- Generate regular performance reports for internal stakeholders.
- Utilize data to inform future campaign strategies.
- Stay Up-to-Date:
- Stay abreast of the latest trends and best practices in paid advertising.
- Attend industry events and webinars.
- Conduct ongoing research and experimentation to improve campaign performance.
Qualifications:
- 4-6 years of experience in paid advertising management.
- Proven experience managing and optimizing campaigns across multiple platforms (Google Ads, social media, etc.).
- Strong understanding of digital marketing principles and best practices.
- Experience leading and mentoring individuals and/or teams.
- Excellent analytical and problem-solving skills.
- Proficiency in data analysis tools (e.g., Google Analytics, Google Data Studio).
- Strong communication and presentation skills.
- Ability to work independently and as part of a team.
- Detail-oriented and organized.
- Bachelor's degree in Marketing, Business, or a related field preferred.
Bonus Points:
- Experience with programmatic advertising platforms.
- Experience with A/B testing and multivariate testing.
- Google Ads certifications.
- Experience with CRM platforms (e.g., Salesforce, HubSpot).
- Experience with a global workforce.
