What are the responsibilities and job description for the Email Marketing Coordinator position at Travis Mathew?
TravisMathew is a premium apparel brand that exists because we seized an opportunity—and we’re inviting you to take yours. Back in 2007, we saw there weren’t many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life—plus working with premium wholesalers, building a leading e-commerce business, and opening retail stores around the world. We invite you to join team TravisMathew.
The Coordinator, Email Marketing is responsible for scheduling, development, and analysis of email marketing and loyalty programs. This position will update the email marketing calendar as needed and execute against it as scheduled. Additionally, the Coordinator, Email Marketing will work closely with all members of the marketing, sales, and product teams to increase sales through email marketing and loyalty programs. This individual will assist in the execution of email programs from development, trafficking assets, segmentation, testing, and analysis.
ROLES AND RESPONSIBILITIES
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Partner with digital marketing, graphic design, and product development teams to support the creation and delivery of compelling email and SMS communications calendar for various audiences, including newsletters, product surveys, and sales promotions
- Responsible for Email Broadcast Asset Requests
- Responsible for SMS Broadcast Asset Requests
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Execute daily communication from Email and SMS Channels
- Responsible for Email Development
- Responsible for Email Scheduling
- Responsible for SMS Development
- Responsible for SMS Scheduling
- Segment email lists and assist in developing systems for nurture campaigns to various audiences
- Assist in the management of the subscriber database to grow the email list and improve response
- Assist in the execution of various loyalty marketing campaigns across the digital and in-store landscape
- Assist in updating the loyalty calendar, as needed
- Setup and support QA of loyalty campaigns
- Responsible for all coupon code creation to support lifecycle, influencer, partnership, and corporate marketing
- Responsible for coupon code usage reporting for cross-functional teams
- Provide weekly email inspiration to the design team
- Execute competitive landscape audits to identify best-in-class email marketing
- Prepare reports and communicate on the effectiveness of email marketing campaigns and monitor subscriptions to continually improve ROI from email marketing efforts
- Preparing reports for eCommerce meetings such as Weekly and Monthly Business Review
- Analyze analytics and generate performance reports to add to the ecommerce dashboard
- Communicate insights and analysis to the larger marketing org through Weekly Business Review
- Stay up to date on email best practices through continued learning via webinars, industry reports, etc.
TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)
- Proficient in Microsoft Applications
- Knowledge of CAN-SPAM and email best practices
- Knowledge of Google Analytics, preferred
- Knowledge of Klaviyo, preferred
- Knowledge of Shopify, preferred
- Strong written and verbal communication skills
- Ability to work effectively and collaboratively with cross-functional teams and stakeholders
- Ability to make decisions independently, or escalate when applicable
EDUCATION AND EXPERIENCE
- Bachelor’s Degree in Business or related field preferred
- Minimum 1 years of email marketing experience
PHYSICAL REQUIREMENTS / WORK ENVIRONMENT (if applicable)
- Work is performed in a designated professional office workstation and environment.
- Extensive use of office equipment to include computer, calculator, copier, fax, and other business-related machines and software.
If your experience is close to what we're looking for, please consider applying! Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply.
TravisMathew is an Equal Employment Opportunity
TravisMathew is an Equal Employment Opportunity
