Email Marketing Specialist

Why You're Here

We are seeking a results-driven Salesforce Email Marketing Specialist with strong UX (User Experience) skills to join our marketing team at Arbonne. In this role, you will design, build, and optimize personalized, automated, multi-touch email campaigns within Salesforce Marketing Cloud, ensuring an exceptional user experience across all touchpoints. You’ll play a key role in driving customer engagement, retention, and conversion through strategic email marketing and data-driven design. Additionally, you will assist in developing tools, processes, and frameworks to deliver cutting-edge, personalized consumer journeys and marketing automations.

You will work within the Salesforce Marketing Cloud (SFMC) platform to assist with the coding, QA, scheduling, and analysis of email campaigns.

The ideal candidate will have a background with fast-moving companies and extensive email marketing experience with a passion for digital marketing through email and content.

What You'll be Doing

The Email Marketing Specialist will work within the Salesforce Marketing Cloud platform and perform coding, QA, sending and analysis of several email campaigns per week along with campaign localizations and translations.

• Plan, build, test, and deploy email campaigns using Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, etc.)
• Responsible for deploying all SMS/MMS messages within SFMC Content Builder
• Collaborate with design, content, and product teams to create engaging, personalized email experiences that align with brand goals
• Responsible for building and deploying monthly re-occurring business builder emails
• Apply UX principles to optimize email layout, usability, and readability across devices and platforms
• Segment audiences and personalize content using data from Salesforce CRM
• Provide QA assistance to your email marketing colleagues with their campaigns
• Maintain email templates and ensure brand consistency and responsive design
• Monitor email deliverability, engagement metrics, and compliance with CAN-SPAM, GDPR, CASL and other email regulations
• Provide insights and recommendations based on campaign performance and customer behavior
• Stay up to date with Salesforce Marketing Cloud enhancements, email marketing trends, and UX best practices
• Create personalized, automated, multi-touch, targeted customer lifecycle email campaigns
• Execute the build of Salesforce Marketing Cloud journeys (triggered workflows) using SFMC’s journey builder capabilities
• Create marketing emails using HTML/CSS and Content Builder using email marketing best practices.
• Build and maintain email lists, using a mix of data extensions, filters, and SQL queries
• Review daily email schedule in Wrike. Prioritize work.
• Measure and analyze email campaign performance metrics, develop reports and generate insights to continuously iterate and improve email performance.
• Perform end-to-end quality checks, ensure content accuracy, functioning links/landing pages, assessing segmentation, and produce campaigns in a timely manner.
• Create and analyze email consumer journeys and automations.
• Each employee is responsible for raising awareness of our commitment to Corporate Social Responsibility and should actively participate in activities and initiatives which are designed to have a positive impact on the environment and local communities.
• As an employee of a purpose-driven company, you are required to establish a goal relative to social and environmental impact.

What You Need

• 3 years of experience in email marketing, with at least 2 years in Salesforce Marketing Cloud
• Understanding of pulling lists and targeting SMS/MMS messages using SFMC
• Strong understanding of marketing automation, customer journeys, and segmentation strategies
• Hands-on experience and knowledge of AMP script, SQL Query, HTML/CSS & JavaScript, Marketing Cloud APIs and dynamic content
• Solid UX experience, particularly in designing email templates and campaigns with the user in mind
• Understanding of email marketing principles including CAN-SPAM and best practices
• Salesforce Marketing Cloud Email Certification is considered an asset.
• Proficient with MS Office, Wrike, and similar tools.
• Knowledge of accessibility standards and best practices for email design.
• Excellent teamwork and communication skills; also works well independently.
• Knowledge of additional Salesforce products (e.g., Sales Cloud, Service Cloud).
• Familiarity with mobile-first design and responsive frameworks.
• Direct selling, beauty or fashion industry experience a plus.
• Commitment to model and live out our Core Values (Accountability, Community, Innovation, and Courage) and a positive mindset are critical for success and should reflect in everything you do.

The Arbonne Promise

As a company, Arbonne has been driving the healthy living movement forward for over 40 years, creating positive change within the health & wellness industry, within our customers’ and consultants’ lives, and for the environment. We began by leading the clean beauty movement in 1980 and have continued to evolve and lead as healthy and wellness has become an integral part of our everyday lives.

While some things change, our standards haven’t. Throughout the years, Arbonne has been committed to sustainability, and we consider people and the planet in every decision we make. Arbonne is proud to be a Certified B Corporation.

Our culture

We are a global family, united by a shared passion for excellence and a commitment to fostering a diverse, inclusive, and respectful environment where everyone feels valued and empowered to reach their full potential. We celebrate collaboration, knowledge sharing, and a sense of ownership. We believe that by learning from each other, supporting each other, and working together towards our shared goals, we can achieve extraordinary things.

Join us on this journey of thriving together. Let's build a better future, for ourselves, for our planet, and for generations to come.

Arbonne International is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sexual orientation, national origin/ancestry, age, sexual orientation, gender identity, gender expression, military/veteran status, marital status, disability status, or any other basis prohibited by law. At Arbonne International, it's about each person bringing passion and skills to a dynamic and inclusive workplace!