What are the responsibilities and job description for the Penfolds Senior Brand Manager position at Treasury Wine Estates?
About the Company : Treasury Wine Estates (TWE) is one of the world’s leading wine companies. We know that it’s the thinkers, makers, and doers who have the most impact as we continue to strive towards being recognized as the world’s most desirable luxury wine company.Treasury Americas is focused on portfolio premiumization and brand-led marketing. With our world-class production facilities and wineries located in the iconic Napa, Sonoma, and Central Coast wine regions of California, we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. From the iconic luxury of Penfolds, Stags’ Leap, Beaulieu Vineyards, and Beringer, to the broad appeal of Sterling Vineyards, Etude, Matua and newer brands like Frank Family Vineyards, DAOU, and 19 Crimes, we are committed to creating memorable wine experiences for our consumers.Summary : Penfolds seeks a passionate, collaborative, and creative Senior Brand Manager to join our team. In this role, you will set growth ambition, optimize the product portfolio, as well as create, develop, and implement key marketing initiatives for Penfolds in the Americas region. This role works closely with other TWE leaders across Marketing, Trade Marketing, Sales, DTC, Supply, and Winemaking.Key Responsibilities : Leadership Establish and lead cross-functional teamsInstill behaviors of a luxury brand, setting expectations at all touch pointsDrive decisions and outcomes across a matrix organization and export marketsServe as a brand ambassador in terms of activations, account support, business plans and product knowledgeBusiness Management & Strategy Development Work closely with our global brand team to implement global strategies into the Americas marketIdentify growth drivers and white space opportunities to maximize brand potentialActively seek financial step-change opportunities; develop / gain approval for plans & executeInfluence Executive Management on company budget, planning and forecasting processesManage leadership of business / market problems and opportunities by working with management and sales team to resolve pricing, distribution, supply, production, and promotion issuesMaintain high standards by appropriately driving quality, speed & cost management across tasksDemonstrate multiple project management excellence, identify executional problems quickly and implement solutionsMarketing Thought Leader : drive long-term thinking for Penfolds focusing on broad business outcomesConsumer Insights, Category Knowledge and Product Expertise Extract insights from a wide range of data to inform business decisions, create opportunities for growth, and anticipate future trendsProvide ongoing channel analysis and lead recommendations to understand and / or change brand category trendsAnalysis and Problem Solving Influence Executive Management on appropriate analytics to use to assess segment or portfolioMentor others on the correct analytical thought process; sought after by others as someone who can be a resource for teaching analytical skillsIntegrated Marketing and Innovation Develop annual luxury activation plan including platforms aligned with brand positioning, marketing mix that creates memorable and profitable wine experiences and enables activation in storeBrief agencies and be accountable for creative output for all brand messagingInitiate and manage new product developmentMaintain high level of execution across all materials in line with Penfolds expectationsAbout you : We are searching for a dynamic, highly creative business savvy professional with at least 5 years of progressive experience across Brand Management with a focus on luxury brands. Ideally, you come from the CPG, luxury retail, or wine industry and have demonstrated brand management capabilities with national brands and deep knowledge of retail channels. Additional requirements include : Demonstrated analytical skills, as well as exceptional verbal and written communication skillsDemonstrated leadership and influential capabilitiesAbility to lead agencies in creating consumer (adv., on-line, PR, etc.) and retail programsAbility to develop and mentor teamTechnically savvy with high proficiency in MS Excel, PowerPoint and facility with on-line database applications (e.g., IRI, Dunnhumby)Ability to work under pressure while managing multiple projects under tight timetablesWhat’s in it for youThe opportunity to be bold and make an impact in the world of wineAccess to the world’s most celebrated wines through our employee product allowanceTrue flexibility in determining how, when, and where you work to achieve your potentialGlobal opportunities across the US, Australia & New Zealand, Asia, UK / EuropeOpportunity to build a career across multiple functions (we’re really good at doing this!)Structured development programs to support your health, wellbeing, and career“TWEforME Day” – an additional day of leave each year, for you to do you!Competitive benefits package including : Medical, Dental, and Vision, Paid Time Off (vacation, sick time, and holidays), 401K with company match, and much more!CultureWe bring our whole selves, we’re courageous and we deliver together – that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun, and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.If you’re ready to help us be the world’s most admired premium wine company, please apply now!Inclusion Equity and DiversityJust like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.Pay Transparency Disclosure : The base pay range offered for this position is $141,000 - $150,000 per year plus yearly bonus. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. Our expectation is that the incumbent will work out of Napa, CA. If the incumbent works out of another location, the wage rate may fall above or below this range. Treasury reserves the right to modify the range in the future.#J-18808-Ljbffr
Salary : $141,000 - $150,000
