What are the responsibilities and job description for the Penfolds Senior Brand Manager position at TWE Global?
Job Description
About the Company :
Treasury Wine Estates (TWE) is one of the world's leading wine companies. We know that it's the thinkers, makers, and doers who have the most impact as we continue to strive towards being recognized as the world's most desirable luxury wine company.
Treasury Americas is focused on portfolio premiumization and brand-led marketing. With our world-class production facilities and wineries located in the iconic Napa, Sonoma, and Central Coast wine regions of California, we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. From the iconic luxury of Penfolds, Stags' Leap, Beaulieu Vineyards, and Beringer, to the broad appeal of Sterling Vineyards, Etude, Matua and newer brands like Frank Family Vineyards, DAOU, and 19 Crimes, we are committed to creating memorable wine experiences for our consumers.
Summary :
Penfolds seeks a passionate, collaborative, and creative Senior Brand Manager to join our team. In this role, you will set growth ambition, optimize the product portfolio, as well as create, develop, and implement key marketing initiatives for Penfolds in the Americas region. This role works closely with other TWE leaders across Marketing, Trade Marketing, Sales, DTC, Supply, and Winemaking.
Key Responsibilities :
- Leadership
Establish and lead cross-functional teams
Works closely with our global brand to team implement global strategies into Americas market
Extract insights from a wide range of data to inform business decisions, create opportunities for growth, and anticipate future trends
Influence Executive Management on appropriate analytics to use to assess segment or portfolio
Develop annual luxury activation plan including platforms aligned with brand positioning, marketing mix that creates memorable and profitable wine experiences and enables activation in store
About you :
We are searching for a dynamic, highly creative business savvy professional with at least 5 years of progressive experience across Brand Management with a focus on luxury brands. Ideally, you come from the CPG, luxury retail, or wine industry and have demonstrated brand management capabilities with national brands and deep knowledge of retail channels. Additional requirements include :
What's in it for you
Culture
We bring our whole selves, we're courageous and we deliver together -that's our DNA. We're a passionate bunch who enjoy working together, like to have fun, and keep things down-to-earth. We're brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We're definitely "glass half full" people and see challenges as opportunities and move with pace to achieve our goals.
If you're ready to help us be the world's most admired premium wine company, please apply now!
Inclusion Equity and Diversity
Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
Pay Transparency Disclosure : The base pay range offered for this position is $141,000 - $150,000 per year plus yearly bonus. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. Our expectation is that the incumbent will work out of Napa, CA. If the incumbent works out of another location, the wage rate may fall above or below this range. Treasury reserves the right to modify the range in the future.
Salary : $141,000 - $150,000
