Channel Marketing Manager

As a Trex Channel Marketing Manager, you’ll be responsible for developing the marketing activities to increase brand visibility, awareness and product interest through our national account customers and south region independent channel partners.

As a member of our Marketing team, you’ll be helping us by owning and implementing the product marketing and merchandising strategy for all large national account customers. You will also work with customer accounts across the fastest growing Trex region to refine and grow their digital footprint, then develop and activate local digital and traditional marketing campaigns and promotions to increase brand awareness and conversions in order to drive Trex market share growth.

DUTIES

• Own the development and implementation of a channel marketing strategy for Trex key account customers in the Northeast Region inclusive of physical merchandising solutions, and digital/online channels for maximizing Trex brand awareness and engagement.
• Partner with key account sales teams in Northeast region to establish annual marketing priorities and plans to meet the brand’s strategic objectives and sales goals. Engage with northeast region sales, and marketing teams to adjust and pivot plans ensuring all objectives and goals are met
• Lead the development and execution of 360 marketing plans tailored for region and key accounts, inclusive of digital and social strategy and content plans, events, merchandising, promotional activities and product launch support
• Continuously track results on programs and activation plans to ensure strong performance is being driven at each account. Gather and evaluate south region web analytics and metrics to be used for program enhancements and to leverage optimization of all digital programs. Pivot plans when necessary and anticipate any gaps in the plans that may arise in the future.
• Prepare and maintain account specific marketing calendars, assets & promotional offerings.
• Create reports on analytics and campaigns to present to sales and the corporate marketing team.
• Deliver solutions that are creative and practical, taking advantage of local market opportunities.

EXPERIENCE

A bachelor’s degree in marketing or related and eight years of business experience is required. If you’ve worked as a content developer or product manager, you’re Trex material for sure. Qualified candidates must have the ability and willingness to travel 50 percent of the time or more, typically by car, with some overnight travel as needed.

WHO WE ARE

We’re the No. 1 decking brand in the world, and we’re determined to keep it that way. This is how we do it:

• Hold ourselves to relentlessly high standards.
• Focus on action and results.
• Push ourselves and each other to the next level.
• Always do the right thing.
• Prioritize quality.
• Take safety seriously.
• Never settle for second best.

If that sounds like you, keep reading.

When you join the Trex family, you’ll become part of a passionate team of self-starters who came to win and never back down.

Also, if you have a great idea, speak up. We want to hear it.

BENEFITS & PERKS

We believe that hard work should be rewarded. We take care of you as part of our Trex family so you can take care of yours. Here are just a few of the perks beyond the paycheck:

• Time Off - We’ll give you paid holidays and paid vacation.
• Bonuses- We know you like a good challenge. Hit your targets, and we’ll pay you extra.
• Health, Dental and Vision Insurance- Choose from a variety of options. We’ll pick up a pretty generous part of the cost. Plus, you can earn lower rates through our wellness program.
• 401(k) With Company Match- Save for your retirement and we’ll match it dollar for dollar.
• Tuition Reimbursement- We’re all about pushing to the next level. When you’re ready to get the degree, we’ll pick up part of the tab.
• Training and Education- We offer dozens of options to boost your performance – both online, on-site and nearby.
• Stock Purchase Program- Invest in Trex at a discounted price.
• Employee Discount Program- We sell the world’s No. 1 decking brand. It makes sense that you’d want it at your house too, so we’ll give you a discount.

CAREER ADVANCEMENT

We offer leadership positions to the team members who earn them. If you’re looking to continue to grow your career or learn new things, you’ll have plenty of opportunities.