What are the responsibilities and job description for the Content Marketing Manager position at Tricentis?
We are looking for an experienced Content Marketer to join our team. If you are a detail-oriented storyteller who loves creating engaging content that generates demand, articulates customer value, and increases brand awareness, we want you on our team!
As a Content Marketing Manager, you will be responsible for writing and managing the production of clean, concise, and compelling content. You will drive the overall content strategy for a specific set of Tricentis products and campaigns, with a focus on finding the story within the technical details and presenting complex information in an engaging way that focuses on the value. You will both write your own content and work with writers and producers to extend key topics and messages across additional formats and channels, including webinars, videos, and more.
Responsibilities
As a Content Marketing Manager, you will be responsible for writing and managing the production of clean, concise, and compelling content. You will drive the overall content strategy for a specific set of Tricentis products and campaigns, with a focus on finding the story within the technical details and presenting complex information in an engaging way that focuses on the value. You will both write your own content and work with writers and producers to extend key topics and messages across additional formats and channels, including webinars, videos, and more.
Responsibilities
- Serve as an exemplary writer, consistent with Tricentis editorial guidelines and messaging
- Produce high-quality written content, including white papers, ebooks, guides, survey reports, webinars, videos, and web and email copy
- Become an expert in specific topics, products, and audiences, and keep up with the latest industry trends and customer challenges
- Work with product marketing, campaign managers, internal and external subject matter experts, and others to generate ideas and produce content that supports specific campaign goals
- Manage creative resources including writers, editors, designers, video producers, third-party partners, and other agency personnel
- Manage budget, editorial calendar and production processes, ensuring we hit quarterly targets for your specific campaign areas
- Collaborate with other team members on content production, including conceptualizing projects upfront, assigning projects, and overseeing development
- Continuously measure and improve content performance; create reports with Bizible and other analytics tools
- BA/BS degree in marketing, communications, journalism or related discipline
- 4 years of experience in content marketing or tech writing. Journalism background preferred.
- Experience creating various types of content including ebooks, white papers, webinars, etc. (must provide recent samples)
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Clear, effective communicator – verbally and in writing – with the ability to be persuasive
- Project management skills, including understanding how to manage the priorities of multiple stakeholders in a complex environment
- Demonstrated ability to work productively with counterparts in a cross-functional capacity
- Results-oriented; proven ability to prioritize, drive, and achieve results through self and others under time pressure
- Interview skills, including sourcing experts and various perspectives on a topic
- Ability to analyze and present content performance
- Detail-oriented
- Desire to work in fast-paced environment with competing priorities
