What are the responsibilities and job description for the Sales Content Manager position at Tricentis?
The Sales Content Manager is primary support for the enablement platform and is the liaison with Product Marketing and other GTM functions to ensure content is accessible and kept up to date.
First Six-Month Priorities:
- Work with stakeholders to add SAP and renewals playbooks and internal documentation to the enablement platform.
- Establish strong relationships with Sales, Product Marketing, and Sales Operations stakeholders.
- Establish governance for content reviews and begin content updates with SMEs.
Responsibilities:
- Content Creation and Curation: Responsible for developing a wide variety of resources, including quick reference sheets, newsletters, and process guides. Ensures that the content is tailored to specific audiences (e.g., new employees, technical sellers, or non-technical users) and that content is easily accessible.
- Content Maintenance: Manages review cycles in accordance with content governance, making sure they reflect the latest software versions, sales plays, and internal processes.
- Collaboration: Collaboration with Product Marketing Managers, Sales Operations, PipeGen, instructional designers, training delivery and other subject matter experts to ensure the content is accurate, relevant, and aligned with the company’s goals.
- Content Management Systems (CMS): Works with content management systems (CMS) to organize and distribute content. Ensure that resources are easily accessible for employees, and that the CMS is efficiently maintained.
- Quality Control and Feedback Integration: Tracks the effectiveness of content by gathering feedback from trainees, trainers, customers and other stakeholders. Based on this feedback, content specialist will hold semi-annual reviews to improve and refine the content to make sure it’s engaging and serves its intended purpose.
- Standardization and Consistency: Establish global content standards and guidelines to ensure consistency in tone, style, and branding across all materials, making it easier to navigate and absorb information.
- Tracking and Reporting: Track content usage, monitor buyer engagement and seller effectiveness via Showpad. Correlate CMS activity to seller productivity via Showpad/Salesforce metrics.
- Partnerships: Work with vendors to learn of upcoming changes and how to implement and educate the sales teams globally. Own the vendor relationship with the sales enablement platform
Qualifications:
- Bachelors degree
- 8 years of experience in similar roles
- 3 years of experience with Showpad or similar Sales Enablement Platform tools
- Demonstrated stakeholder management skills across various functions and levels.
- Strong business acumen, curious how the business operates and the inter-dependencies that make successful
- Ability to learn quickly, independently and problem solve.
- Ability to communicate clearly and effectively.
- Ability to organize time effectively, determines priorities, and move work forward independently.
- Exhibit excellent teamwork and ability to collaborate with cross functional team members.
- Strong project management skills, proven analytical skills and demonstrated ability to make independent decisions.
- Critical thinking skills to assess requirement needs and determine appropriate solution.
Tricentis Core Values:
At Tricentis, we strive for success while inspiring those around us by knowing what we need to achieve and how we will achieve it. Our core values serve as our guiding light to drive our every action and define our ways of working so that we can create and enjoy a successful journey and reach higher heights together.
- Demonstrate Self-Awareness: Own your strengths and limitations.
- Finish What We Start: Do what we say we are going to do.
- Move Fast: Create momentum and efficiency.
- Run Towards Change: Challenge the status quo.
- Serve Our Customers & Communities: Create a positive experience with each interaction.
- Solve Problems Together: We win or lose as one team.
- Think Big & Believe: Set extraordinary goals and believe you can achieve them.
We offer:
- Market competitive salary success-oriented commission / bonus
- Supportive and engaged leadership team.
- Career path and professional & personal development.
- 401(k) / pension plan, full benefits package available.
- Hybrid work environment.
- Personal and professional development.
- And more!
Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran.
