What are the responsibilities and job description for the Marketing Specialist position at Trinity Church NYC?
POSITION SUMMARY
The Marketing Specialist in the Communications Department supports the mission of Trinity Church NYC by managing the email strategy, execution, and analytics. We are looking for a detail and deadline-oriented collaborator, who will be responsible for calendarizing, list building, email building and sending as well as testing and analyzing results for continual performance improvement and subscriber growth. A background in email marketing is essential; experience with HubSpot is required. The person in this position is also responsible for form creation and management as well as survey generation.
The annual salary range for this position is $84,600 to $95,400.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Manage email marketing strategy, including creation and execution of weekly and monthly newsletters, ad hoc emails, and nurture and lead gen campaigns, list segmentation, and testing to increase engagement
- Liaise with stakeholders across the organization to ensure high-quality email content is aligned with ministry partners’ goals, work with the IT Department to optimize email and database systems and processes, collaborate with Communications colleagues for design and proofreading
- Create forms as needed to collect and report on data
- Design surveys as needed and report on findings
- Use tools to track projects and trends; provide analytics reports with recommendations
- Adhere to confidentiality rules and all other Trinity Church NYC policies, procedures, and rules
- Perform all duties in a manner that promotes Trinity’s mission and core values
- Assume other related responsibilities and special projects as required
REQUIRED KNOWLEDGE, SKILLS, AND ACTIVITIES
- Excellent project management, testing and data analysis skills
- Skilled at collaborating and influencing colleagues, as well as problem-solving and building consensus
- The ability to perform duties in a fast-paced, deadline-driven environment with a high-degree of accuracy and attention to detail
- Interest in the mission of Trinity Church NYC preferred; knowledge of church workings helpful
REQUIRED AND PREFERRED EDUCATION, EXPERIENCE, AND CREDENTIALS
- Bachelor’s degree in marketing, communications, or related field
- 3-5 years of experience in communications and marketing, including email marketing
- Familiarity with marketing automation, HTML, CRM, and project management tools; experience with HubSpot and Microsoft Dynamics preferred
Salary : $84,600 - $95,400
