What are the responsibilities and job description for the Sales and Marketing Rep - Clinical Lab position at Trinity Health Michigan?
GENERAL SUMMARY AND PURPOSE:
Plans, facilitates and executes a marketing and sales plan to secure new client business. Works collaboratively with laboratory management to build a long-term strategy for sustained growth.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
- Responsible for direct sales, instructional and promotional work for application of Laboratory Services to physicians, laboratories, hospitals, and clinics.
- Responsible for short-range and long-range strategic sales and marketing plans (including resource allocation) to meet the test volume, revenue budget and profit goals of SJMHS Clinical Laboratories.
- Establishes and maintains relationships with existing and potential clients (personal visit, telephone, email, etc.).
- Develops and secures new laboratory business and expands existing accounts to full market potential.
- Acts as the first line salesperson for the development of all new business. Participates in weekly, bi-weekly and quarterly management meetings in order to relay information about the sales and marketing effort. Ensures that systems that are in place or contemplated are compatible with sustained growth for SJMHS Clinical Laboratory.
- Prepares bid and RFP quotations in collaboration with Lab Administration. Monitors and when appropriate, adjusts prices for testing extended to existing clients.
- Regularly attends local professional meetings for the purpose of relationship building and promoting SJMHS Clinical Laboratory to a wider audience. Provides weekly and monthly reports in a timely manner summarizing activities related to sales including sales calls, service calls, prospects, new sales, and losses.
SKILLS, KNOWLEDGE, EDUCATION AND EXPERIENCE:
Education
- Bachelor’s degree in business, marketing or related field.
- Medical Technologist degree a plus.
Experience
- Five plus years of sales/marketing experience, preferably in a medical laboratory setting.
Skills/Knowledge
- Interpersonal skills to effectively deal with external and internal clients.
- Analytical skills in developing sales forecasting.
- Organizational skills in managing territory.
- Understanding of laboratory operations, terminology, methodology and logistics in both anatomic and clinical laboratories
- Knowledge of medical insurance billing procedures and requirements preferred.
Our Commitment to Diversity and Inclusion
Trinity Health is one of the largest not-for-profit, Catholic healthcare systems in the nation. Built on the foundation of our Mission and Core Values, we integrate diversity, equity, and inclusion in all that we do. Our colleagues have different lived experiences, customs, abilities, and talents. Together, we become our best selves. A diverse and inclusive workforce provides the most accessible and equitable care for those we serve. Trinity Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.
