What are the responsibilities and job description for the Content Marketing Specialist position at Trinity Health Mid-Atlantic?
Shift: Full-time, days
The content marketing specialist is responsible for analyzing trends, generating ideas and writing content for multiple channels – including internal and external newsletters, video, website, blog, digital and social media outlets to promote the Trinity Health Mid-Atlantic (THMA) brand, providers and facilities. Content is focused on promoting medical services, trends and topics, research, patient experiences and health care experts to consumers, referring audiences and members of the media.
- Write articles for hospital external community newsletters as well as internal newsletters, including the quarterly publication of the Trinity Health Mid-Atlantic Medical Group.
- Research trends and works with Marketing and Communications teammates and service line colleagues to generate story ideas/write content for the THMA blog, social media, advertorials, native articles and print/social marketing campaigns.
- Work with key providers and service line contacts to identify “feel good” stories from across the region. Collaborates with the Communications Manager to create and deploy content to appropriate channels.
- Researches trends and generates ideas/multimedia content for THMA’s social channels to engage and grow follower base.
- Identifies opportunities to enhance existing web content; reviews/revises existing content as needed.
- Attains and shares relevant competitive digital research and trends.
Requirements:
- 5 years' experience working in a marketing, communications or journalism role.
- Must have creative/technical copywriting and editing experience.
- Demonstrate a strong understanding of digital metrics and insights.
- Deadline-oriented and able to prioritize multiple tasks in a fast-paced environment.
We offer a competitive salary and comprehensive benefits including:
- Medical, Dental, & Vision Coverage
- Retirement Savings Program
- Paid Time Off
- Tuition Reimbursement
- Free Parking
- And more!
Our Commitment to Diversity and Inclusion
Trinity Health is one of the largest not-for-profit, Catholic healthcare systems in the nation. Built on the foundation of our Mission and Core Values, we integrate diversity, equity, and inclusion in all that we do. Our colleagues have different lived experiences, customs, abilities, and talents. Together, we become our best selves. A diverse and inclusive workforce provides the most accessible and equitable care for those we serve. Trinity Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.
