Marketing Analyst - 10173.982.4

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

EMPLOYER NAME: TripAdvisor, LLC

POSITION: Marketing Analyst

WORKSITE: 400 First Avenue, Needham, MA 02494

Position Description

• Leverage market research experience to enable B2B marketing teams to better track, measure, and understand the impact of our programs.
• Deliver actionable campaign insights and execute marketing campaign analytics from audience identification, opportunity sizing, campaign execution, performance readouts and debugging.
• Advise and execute all phases of quantitative studies and measurement requirements by the B2B marketing team including scoping, data collection, data visualization, data retrieval, and analysis.
• Track, analyze, and report on marketing program performance.
• Identify opportunities most important for growth to remove barriers for product adoption, retention, engagement, and/or monetization, and partner with growth-focused teams across the B2B business.
• Contribute to strategic business problem discussions with internal project teams and develop quantitative methods to best answer and quantify business impact.
• Help marketing teams craft and present the quantitative impacts of our programs and partner base to stakeholders.
  
  

Telecommuting permitted up to 80%.

Requirements: Employer will accept a Master's degree (or foreign equivalent) in Business, Business Analytics, Data Science, or related field and 3 years of experience in the job offered or in a Marketing Analyst-related occupation.

Position Requires 36 Months Of Experience In The Following

• Working in an analytics-centered role in a business strategy, marketing, finance, or engineering industry.
• Designing, building, and iterating marketing attribution models.
• Designing, implementing, and presenting quantitative results from a range of primary and secondary data sources.
• Quantitative tools and methods including BigQuery, Looker, Tableau, Qualtrics, and Excel.
• Processing data from CRM systems including Salesforce, or from marketing automation platforms including Marketo.
• Utilizing statistical methods to evaluate project or campaign effectiveness.
• Providing strategic insights and recommendations to senior management or stakeholders.
  
  

Telecommuting permitted up to 80%

Job #: 10173.982.4

SALARY : $93,434.00

TO APPLY: To apply, please email resume to greenhouse@tripadvisor.com referencing job code 10173.982.4. EOE.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at greenhouse@tripadvisor.com.