What are the responsibilities and job description for the CRM manager position at TripleTen?
Description
TripleTen is a service that empowers individuals, regardless of their prior experience, to embark on the exciting and challenging journey of mastering tech professions.
Our mission is to ensure that every student has the opportunity to successfully master a new profession, find their purpose, and become a valuable member of the tech industry.
TripleTen is a remote first organization mirroring our students who complete our bootcamps in a remote environment.
Please note that after applying for this position, you will be required to complete a test assignment.
We are looking for a highly skilled CRM Manager to join our team. The ideal candidate will have experience in analyzing customer data, creating trigger communications, and executing special email campaigns. The candidate must be highly analytical, able to identify customer segments, and be comfortable working with various communication channels, including email marketing, SMS marketing, and messengers.
What you will do
The CRM Manager will be working in our marketing and student communications departments. They'll be responsible for the following :
- Manage Marketing CRM Communications : Oversee email and SMS communications within Hubspot for leads prior to becoming customers. This includes managing abandoned cart flows, nurturing leads from organic and paid sources, and executing win-back campaigns;
- Student-Facing CRM Communications : Develop and manage communications for customers post-purchase, including emails, SMS, and other notifications triggered by specific events (e.g., student inactivity, struggles with material, completion of bootcamp);
- Mass Promotional Emails : Draft, design, and execute mass promotional email campaigns to engage and inform our audience;
- Performance Reporting : Monitor and report on the performance of email and SMS campaigns, providing insights and recommendations for improvement;
- Data Analysis : Analyze performance data to identify areas of opportunity for enhancing existing communications and creating new automated workflows;
- Compliance Management : Ensure all communications adhere to CAN-SPAM Act guidelines and TCPA compliance best practices.
Tech stack : JIRA, Slack, Google Workspace, Planhat, Hubspot.
Requirements
What we can offer you
Disclosures
Salary : $95,000 - $110,000
