Director, Stores

True Classic, a fast-growing menswear brand, is rapidly expanding its retail footprint from

9 to 20 stores in 2025. Our goal is to build a

scalable, customer-centric, and profitable retail model

that seamlessly integrates with our

eCommerce business.

We are looking for a

Director of Stores

to lead and scale True Classic's retail operations, driving store expansion, operational excellence, and profitability while delivering an outstanding customer experience. This role will play a pivotal part in shaping our retail strategy, fostering strong leadership, and ensuring alignment with our omnichannel approach.

Area of Responsibility (AOR) :

• Retail Expansion

Lead expansion from 9 to 20 stores in 2025.

Identify key markets and oversee store openings.

Ensure smooth execution, from site selection to staffing.

Metrics : Store openings, revenue, and ROI.

Implement best practices for staffing, inventory, and efficiency.

Drive profitability through cost control and sales initiatives.

Set KPIs for store managers.

Metrics : Profit margins, cost efficiency, and staff engagement.

Align in-store and online shopping experiences.

Optimize inventory visibility and services like BOPIS.

Train staff to deliver a seamless brand experience.

Metrics : Customer satisfaction, omnichannel adoption.

Own store revenue and align with company sales goals.

Execute localized marketing and in-store events.

Optimize product assortment based on data.

Metrics : YoY revenue growth, sales per square foot, campaign ROI.

Build and develop a high-performing store leadership team.

Ensure strong collaboration across marketing, eCommerce, and supply chain.

Implement training for brand alignment and operational excellence.

Metrics : Employee retention, training completion, cross-functional success.

Qualifications :

5 years in multi-store retail leadership, expansion, and operations.

Proven track record in driving sales and efficiency.

Strong financial acumen and P&L management.

Excellent leadership and collaboration skills.

Key Competencies :

Strategic thinking and operational execution

Data-driven decision-making.

Adaptability in a fast-paced environment.

Customer-first mindset.

Company Overview :

True Classic launched in late 2019 and has grown to become one of the hottest direct-to-consumer men's apparel brands, continuing to experience rapid growth despite changes to digital advertising and the macroeconomic environment. We are on a mission to empower over 100M people worldwide to look good and feel good by the end of 2034 and are guided by six core values to chart our path to success :

Move the Needle

We are obsessed with driving tangible business results.

We constantly refocus our efforts and eliminate busy work to drive measurable impact.

We embrace simplicity, automation, and technology to amplify our force.

Harness Grit �

We are ambitious and persevere through challenges with a relentless spirit.

We're optimistic about the future and our glass is half full.

We are self-motivated, resourceful, and determined to make a difference.

Go Fast

We are nimble, open-minded, and seek the fastest path to success.

We remove barriers, eliminate friction, and move at the speed of light.

We believe that "done is better than perfect" and fail forward to make progress.

Execute as a Pro

We are curious and leverage data & insights to move in the right direction.

We are doers, embody an owner's mentality, and strive to get 1% better every day.

We work systematically to produce consistent results & get our projects done right.

Be Creative

We are first-principles thinkers and develop bold ideas to challenge the status quo.

We are innovators at heart & believe that ingenuity is often the solution.

We solve problems resourcefully and think outside the box.

Lead with Empathy

We obsess over our customers to consistently over-deliver.

We are inclusive, appreciative, and supportive of our employees & partners.

We put ourselves in others' shoes and seek to deeply understand their perspective.

Compensation and Benefits :

120K - $140K base with competitive bonus

Unlimited Sick Days & PTO

Company paid medical, dental, and vision PPO insurance (Anthem Gold PPO)

Employee premiums paid 100%

Dependent premiums paid 65%

401k plan with 3% company match

Monthly $200 stipend for home office expenses

Free $1,000 worth of True Classic merchandise every year

Our mission is to empower everyone to show up as their best self. We are dedicated to creating a community where creativity, curiosity, and innovation thrive; and that starts with welcoming diverse voices to our team. We believe that everyone should feel confident being exactly who they are, which is why we're committed to being an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or an accommodation due to a disability, please reach out to Human Resources.

Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs.

Salary : $120,000 - $140,000