Director, Paid Media

Director, Paid Media

Position Overview

True Classic is seeking an exceptional leader to manage and optimize our paid media channels. This role will focus on team building and leadership, managing key paid media channels (e.g. Meta, Google, TV, etc.) to acquire new customers and maximize their lifetime value. This position reports directly to the Head of Marketing.

Key Areas of Accountability

• Team Leadership: Hire, develop, and motivate both internal team members and external partners (e.g., agencies, consultants, SaaS partners, etc) to foster a collaborative work environment & deliver exceptional business results.
• Budget Allocation & Marketing Mix Optimization: Allocate advertising budget optimally across countries, channels, and tactics to maximize True Classic’s profitable growth potential.
• Existing Media Channels: Optimize and efficiently scale all existing paid media channels globally (eg Meta, Google, TikTok, YouTube, etc.) leveraging best in class creative, the latest & greatest ad-tech, and data-driven insights.
• New Media Channels: Identify, scale, and optimize new paid media channels (e.g., TV, Direct Mail, Snap, X, Affiliates, etc) to profitably grow True Classic.

Key Areas of Cross-Functional Collaboration

• Marketing Analytics: Leverage robust analytics and reporting to uncover trends and deliver actionable insights, enhancing both customer acquisition and lifecycle marketing performance through collaboration with the analytics team (e.g., customer segmentation and personalized messaging/offers).
• Marketing Technology: Evaluate and integrate marketing technology tools that improve campaign efficiency, customer targeting, personalized messaging, and marketing automation in close collaboration with the tech team to support both customer acquisition and lifecycle marketing.
• Product Development & Marketing: Collaborate closely with the product team to identify new product opportunities and craft compelling narratives that resonate with our audience, elevating True Classic's market presence and supporting both customer acquisition and retention.
• Creative & Content: Influence the creative team on paid media channels needs to ensure optimal content delivery (e.g., videos, statics, copy, etc) that drives both customer acquisition and lifecycle marketing efforts.
• Commercial: Partner with the commercial team to identify and leverage paid media marketing programs to profitably grow across sales channels and countries, focusing on both customer acquisition and ongoing engagement.
• FP&A: Provide strategic insights to the finance team to enhance customer acquisition and optimize marketing efficiency, informing financial forecasting and business goal setting to support sustainable growth.

Requirements

• 7 years of marketing experience with a proven track record in a senior leadership role.
• Strong experience efficiently managing 8-9 figure budgets on Paid Social (Meta) and Paid Search (Google) is a must.
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• Familiarity with e-commerce, direct-to-consumer brands, and omnichannel retail is highly preferred.
• Strong analytical and problem-solving skills with the ability to translate deep consumer insights into actionable marketing strategies.
• Excellent project management and organizational skills, including the ability to drive ideas from concept to completion quickly, overcome obstacles, and multitask across multiple projects.
• Excellent communication and interpersonal skills with the ability to effectively collaborate with diverse stakeholders.
• Entrepreneurial spirit; willing to roll up sleeves and do whatever it takes to achieve the best results and win as a team.
• Proven track record of successfully leading and managing marketing teams; strong leadership abilities including mentoring, coaching, and inspiring teams.
• Ability to adapt to a fast-paced, dynamic environment and drive change effectively.

Company Overview

True Classic launched in late 2019 and has grown to become one of the hottest direct-to-consumer men’s apparel brands, continuing to experience rapid growth despite changes to digital advertising and the macroeconomic environment. We are on a mission to empower over 100M people worldwide to look good and feel good by the end of 2034 and are guided by six core values to chart our path to success:

1. Move the Needle 📈

   • We are obsessed with driving tangible business results.

   • We constantly refocus our efforts and eliminate busy work to drive measurable impact.

   • We embrace simplicity, automation, and technology to amplify our force.

2. Harness Grit 💪🏻

   • We are ambitious and persevere through challenges with a relentless spirit.

   • We're optimistic about the future and our glass is half full.

   • We are self-motivated, resourceful, and determined to make a difference.

3. Go Fast ⚡

   • We are nimble, open-minded, and seek the fastest path to success.

   • We remove barriers, eliminate friction, and move at the speed of light.

   • We believe that “done is better than perfect” and fail forward to make progress.

4. Execute as a Pro 🏁

   • We are curious and leverage data & insights to move in the right direction.

   • We are doers, embody an owner’s mentality, and strive to get 1% better every day.

   • We work systematically to produce consistent results & get our projects done right.

5. Be Creative 🎨
   • We are first-principles thinkers and develop bold ideas to challenge the status quo.
   • We are innovators at heart & believe that ingenuity is often the solution.
   • We solve problems resourcefully and think outside the box.
6. Lead with Empathy
   • We obsess over our customers to consistently over-deliver.
   • We are inclusive, appreciative, and supportive of our employees & partners.
   • We put ourselves in others’ shoes and seek to deeply understand their perspective.

At True Classic, our mission is to empower everyone to show up as their best self. We continually strive to build a community that invites creativity, curiosity, and innovation; and that can only start when we bring diverse voices to the table. As an equal opportunity employer, we stay true to our mission by ensuring everyone feels more confident being exactly who they are.