What are the responsibilities and job description for the Senior Associate, Marketing & Communications position at True Platform?
role & responsibilities
Offer thoughtful solutions,help drive strategy and provide creative input to advance our brand.
Responsibilities include:
\n- Set strategy and drive engagement of True Search and True at Work LI pages
- Create content and own execution with support of broader Marcomm team
- Implementation of most recent best practices, new features, etc.
- Manage paid post and/or ad campaigns as needed
- Assist leadership with tailored LI content plans as requested
- Act as LI resource for Search Teams and maintain best practices guide
- Analytics and reporting
- Promote and elevate founder PR and thought leadership content
- Execute internal and external change management communications
- Execute internal and external product launch communications
- Hubspot project support / execution (select thought leadership distribution, event invitations, etc.)
- Cover various projects during Marcomm team absences
- Partner with Search Team and firm leaders on marketing needs for industry event sponsorships
- advertisements, signage, swag, etc.
- Run True events from start to finish: determine best approach for desired outcomes and implement
- event pages, invitations, and mailing lists
- social media promotion strategy for both company page and True attendees / hosts
- coordination with event speakers, co-hosts, etc.
- in-person event research, coordination and management (including venue, catering, etc.)
- event follow up: specialized collateral, email, content, etc.
- Research event, sponsorship and speaking opportunities for key areas / leaders of the business
- Support True-sponsored events and webinars for internal and external audiences
- Adapts and responds to change quickly and with a positive attitude
- Able to evaluate situations through reasoning to inform decisions; quickly synthesizes complex information in real-time and adjusts approach as necessary
- Can quickly establish credibility with a diverse, senior-level team; able to clearly and concisely share information and complex concepts verbally and in writing
- Can reverse engineer to an outcome; spends time focusing on what's most important; can quickly sense what will help or hinder accomplishing a goal; can compartmentalize projects as needed to make progress in multiple areas in parallel
- Demonstrates ability to work as part of a team, seeks the perspectives and expertise of others and looks to support others on the team
- Strong writing and communication skills
- Excellent project management and the ability to work independently
- Comfortable in a fast-paced environment with competing priorities
- Creative with an eye for design
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