What are the responsibilities and job description for the Director, Ecommerce Strategy position at Truliant Federal Credit Union?
Truliant's mission is to improve lives by putting our members first, providing great service and straightforward financial solutions. Our core values of Member Focus, Service, Guidance, Relationships, and Community define how we interact with members to fulfill our mission of improving lives and providing a foundation on which we conduct ourselves.
Our Promise to Our Teammates : Truliant strives to provide all teammates with an enjoyable place to work where they feel valued, empowered and rewarded for all that they do.
Purpose of the Job
The Director of Ecommerce Strategy will be responsible for managing a set of activities used to promote Truliant's products and services online. This includes strategic planning to reach the right audiences, converting them into members and creating a good member experience. The role should be proficient in data analysis, user experience optimization, market research, and digital marketing, and be able to work cross-functionally to implement integrated solutions across all digital channels. This position will have oversight related to creating strategies that increase conversion, customer acquisition, and overall profitability for the organization in the online space.
The Director will be responsible for coordinating efforts among creative, technical, functional and other resources to ensure the highest quality output is achieved.
Essential Functions and Responsibilities
- Serves as strategic leader for the Marketing team who oversees all online and digital marketing initiatives for Truliant, ensuring that the business thrives in the competitive digital marketplace.
- Develop, implement, and evaluate various Ecommerce strategies to determine their effectiveness.
- Manages, implements and monitors web-specific and digital campaign data to develop content for personalization and needs-based presentment.
- Builds and maintain internal and external relationships to effectively achieve the objectives and fulfill the responsibilities of the position.
- Maintains a current knowledge of digital marketing best practices, tools and trends.
- Guides the website navigation strategy so that members and visitors can quickly and easily find what they are looking for on the corporate site. Use of proven best practices to develop an intuitive site architecture to allow for optimization of priority products, themes and related search terms.
- Oversees efforts focused on building brand and product awareness through Search Engine Optimization of the website to increase web search results and attracting new members.
- Works with Marketing team to coordinate multimedia necessary for efforts to build robust digital content.
- Management of writing and editing content as well as reviewing for accuracy, style, readability, and optimizing for user experience (UX) for target audiences; ensures timely production and distribution.
- Oversees content contributors throughout the organization providing leadership and direction to groups surrounding writing, proofing and use of a web-based content management system to publish content.
- Identifies needs based on competitive site analysis and gap analysis, participate in workflow and process management and collaborates with multiple levels of support teams internally throughout the organization.
- Collaborates with Marketing and Senior Management stakeholders to establish effective strategies to drive growth in eCommerce activity, such as increased deposit and loan applications via the digital channel.
- Manages changes to the website architecture, content, linking and other factors to improve organic rankings and optimization for target keywords.
- Researches content recommendations for success and implements the content strategy on the corporate website. Manages various vendor relationships for agencies and software providers who support Truliant's website strategy and execution.
- Manages the Learning Center on the corporate website, which educates, informs, and guides members & prospective members in their buying journeys.
- Maintains a high-level of understanding of market trends, personas, and competitive product benefits to craft messaging that is targeted and compelling.
- Owns all KPIs and reporting related to Truliant's Corporate website and digital Marketing initiatives.
- Manages marketing team members to establish workflows and to optimize conversion funnels that supports our digital Ecommerce strategy.
Other Duties and Responsibilities
Knowledge, Skills, and Abilities
Physical Requirements
Education and Background
If you have a passion for member service and would like to invest in a meaningful career with opportunity for growth, we encourage you to apply to Truliant!
As a member of the Truliant family, you will enjoy the following full time benefits :
