Contract Marketing & Business Development Specialist

Job Overview:

We are seeking a dynamic and experienced Marketing & Business Development Specialist to join our team on a contract basis. This role is pivotal in driving the growth and visibility of our practice through strategic marketing initiatives and business development efforts. The ideal candidate will have a strong background in digital marketing, content creation, and business development, with a proven track record in enhancing brand presence and generating leads.

Key Responsibilities:

• Website and Content Development:
• Manage and update the company website to ensure it is user-friendly, up-to-date, and reflective of our brand
• Develop and execute content strategies that drive traffic and engagement, including blogs, articles, case studies, and landing pages
• Collaborate with designers, writers, and other stakeholders to create compelling and informative content that resonates with our target audience
• Social Media Marketing:
• Develop, implement, and manage social media strategies across multiple platforms (Facebook, Instagram, LinkedIn, etc.)
• Create and curate content that engages and grows our social media following
• Monitor and analyze social media performance metrics, and adjust strategies to optimize engagement and reach
• Newsletter Development:
• Design and distribute regular newsletters that provide valuable insights, updates, and promotions to our subscribers
• Track and analyze newsletter performance, including open rates, click-through rates, and overall engagement
• Business Development:
• Identify and pursue new business opportunities that align with our strategic goals
• Build and maintain relationships with key industry partners, clients, and stakeholders
• Conduct market research to identify trends, opportunities, and competitive insights
• Referral Management:
• Develop and manage a referral program to encourage and track client and partner referrals
• Build and maintain relationships with referral sources to ensure a steady stream of new business
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• Minimum 3 years of experience in marketing, business development, or a similar role
• Proficient in website management tools (e.g., WordPress), social media platforms, and email marketing software
• Strong content creation skills, with experience in copywriting, design, and multimedia production
• Excellent communication, negotiation, and relationship-building skills
• Ability to work independently and manage multiple projects simultaneously
  
  

Preferred Skills:

• Experience in dermatology or healthcare is preferred,
• Familiarity with SEO best practices and tools (e.g., Google Analytics, SEMrush)
• Experience with CRM systems and referral management software
  
  

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