What are the responsibilities and job description for the Digital Marketing Strategist position at Tuffy Security Products?
About Tuffy Security Products
At Tuffy Security Products, we've been an industry leader in secure vehicle storage solutions for over 36 years. As part of Bestop, we're committed to delivering innovative products that enhance security and convenience for automotive and outdoor enthusiasts.
About the Job
We're seeking a talented Brand Experience Manager to join our team! As a key member of our marketing team, you'll assist, oversee, and implement marketing initiatives that strengthen brand awareness, increase engagement, and drive revenue growth. This includes developing and executing comprehensive marketing plans and campaigns aligned with company goals.
The ideal candidate is a creative and strategic thinker with a strong background in digital marketing, content creation, and brand management. They should excel in connecting marketing campaigns, promotions, and branding with revenue growth, ensuring all initiatives contribute to measurable business success. They should have experience managing brand messaging, executing targeted marketing campaigns, and leveraging data-driven insights to optimize marketing performance.
This role is integral to ensuring our marketing efforts align with business goals and resonate with our audience. The candidate should be proactive, innovative, and passionate about growing a brand in the automotive and security industries.
Key Responsibilities
- Assist in the development and execution of comprehensive marketing plans and campaigns aligned with company goals.
- Oversee and drive the execution of digital marketing efforts, including SEO, email marketing, social media, and content marketing.
- Create and execute compelling brand campaigns to increase recognition and market share.
- Manage public relations initiatives and media outreach to expand brand presence.
- Oversee social media channels and online engagement to build a strong digital community.
- Foster partnerships with influencers, industry experts, and media outlets to amplify brand messaging.
- Support the sales team with marketing collateral, promotional materials, and targeted campaigns.
- Develop lead generation strategies to increase conversion rates and customer acquisition.
- Collaborate on trade show strategies to ensure brand consistency and customer engagement.
- Monitor and analyze marketing performance metrics to drive data-informed decisions.
Requirements
- Bachelor's degree in marketing, business, communications, or a related field (Master's degree is a plus).
- 3 years of experience in marketing, digital marketing, or a related field.
- Proven experience in digital marketing, brand management, and marketing analytics.
- Strong leadership and team management skills.
- Exceptional communication and project management skills.
- Proficiency in marketing tools and platforms (e.g., Google Analytics, NetSuite, Big Commerce, Hootsuite).
- Ability to manage multiple projects in a fast-paced environment.
- Strong analytical, problem-solving, and decision-making skills.
Perks
- Competitive salary
- Comprehensive benefits package including medical, dental, vision, and 401(k) with company match.
- Paid time off (PTO)
- Wellness program
- Ongoing training and development opportunities to help you grow your career.
- Opportunity to contribute to exciting projects and work with iconic brands.
