What are the responsibilities and job description for the Tune Outdoor is hiring: Marketing Manager in Denver position at Tune Outdoor?
Marketing Manager
Company : Tune Outdoor
Location : Denver, CO
Job Summary
Tune Outdoor, a dynamic and growing company based in Denver, CO. We specialize in creating lightweight, modular truck campers and outdoor equipment. As a small, close-knit team, we embrace a "one for all and all for one" approach, fostering teamwork and cross-department collaboration to drive innovation and success.
We are seeking a dynamic and driven Marketing Lead to take charge of our marketing efforts in collaboration with our sales team and founders. This is a hands-on role where you will be responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth. The ideal candidate is an outdoor enthusiast with a proven track record of successful marketing initiatives in the outdoor industry or consumer products sector.
If you are passionate about outdoor equipment and enjoy working in a collaborative environment, we would love to hear from you!
Key Responsibilities
- Marketing Strategy & Execution : Develop and implement a comprehensive marketing strategy aligned with business objectives, focusing on product launches, brand positioning, and market expansion.
- Brand Management : Maintain and evolve Tune Outdoor’s brand identity, ensuring consistency and high standards across all marketing materials and platforms.
- Digital Marketing : Oversee digital initiatives, including website management, SEO / SEM, social media, email campaigns, and paid advertising to maximize engagement and conversions.
- Content Creation & Management : Develop compelling content that resonates with our audience, highlighting our brand, products, and community.
- Market Research & Analytics : Conduct research to understand trends, customer behavior, and competitor activities, leveraging insights to refine marketing strategies.
- Go-To-Market Planning : Provide support in planning and executing go-to-market (GTM) activities, including strategy development, copywriting, photography, and videography.
- Campaign Development : Plan and execute multi-channel marketing campaigns that drive customer engagement and sales.
- Event & Partnership Management : Collaborate with the Sales Lead to plan and execute trade shows, pop-ups, and expos. Develop impactful point-of-sale materials that elevate brand presence.
- Budget & Performance Tracking : Manage the marketing budget, track ROI, and optimize strategies based on performance data.
- Collaboration & Leadership : Work closely with sales, product, and design teams to align marketing efforts and achieve business objectives.
- Customer Engagement : Welcome and assist potential customers and visitors with professionalism and courtesy. Provide support at expos, trade shows, and pop-up events as needed.
Qualifications
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Join our team at Tune Outdoor and be part of a company that values its employees and takes pride in creating top-quality truck campers for outdoor enthusiasts. If you are eager to start your career in manufacturing and are committed to producing the best products, we encourage you to apply for this role.
Salary : $65,000 - $85,000