What are the responsibilities and job description for the Field Marketing Manager position at TURNBRIDGE Technical Solutions?
Field Marketing Manager
Fulltime role in Alpharetta, GA (Hybrid)
No 3rd parties, please. Visa sponsorship is not available for this opportunity.
The position will support a broad range of activities, including :
- Develop and execute comprehensive field marketing strategies and campaigns to support the growth of our B2B SaaS offerings.
- Partner with the sales team to ensure marketing initiatives directly support pipeline and revenue goals, providing actionable insights and tools.
- Customize and implement regional marketing programs to align with local market needs and sales goals.
- Design and execute campaigns targeting key accounts, leveraging personalized content and tactics to drive engagement.
- Manage field marketing budgets effectively to ensure high ROI on campaigns and initiatives.
- Track, measure, and analyze campaign performance using metrics such as lead generation, pipeline influence, and conversion rates, providing actionable recommendations.
- Build and maintain relationships with external partners, vendors, and industry influencers to amplify marketing efforts.
- Work closely with the content and product marketing teams to develop localized assets, including case studies, whitepapers, presentations, and email campaigns.
- Plan and manage in-person and virtual events, including trade shows, webinars, workshops, and conferences, to engage target audiences and generate qualified leads.
Qualified candidates will have :
