What are the responsibilities and job description for the Brand Manager position at Turtle Beach?

Company Background : Turtle Beach Corporation ( ) is one of the world’s leading gaming accessory providers. The Company’s namesake Turtle Beach brand ( ) is known for designing best-selling gaming headsets, top-rated game controllers, award-winning PC gaming peripherals, and groundbreaking gaming simulation accessories. Innovation, first-to-market features, a broad range of products for all types of gamers, and top-rated customer support have made Turtle Beach a fan-favorite brand and the market leader in console gaming audio for over a decade. Turtle Beach Corporation acquired Performance Designed Products ( ) in 2024. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol : HEAR.

Turtle Beach believes diversity in the workplace creates an environment where different perspectives lead to improved creativity, productivity, team member engagement, and overall employee happiness. We’re simply looking for the best person for the job, and if that’s you…let’s talk!

Summary : As a Brand Manager, you will play a key role in shaping and strengthening our brand’s market presence. Collaborating with cross-functional teams and reporting to the Senior Director, Brand Marketing, you will ensure all marketing efforts align with the brand's vision and strategy. Your role will be pivotal in driving product launches, brand campaigns, and corporate initiatives to establish a strong and recognizable identity in the marketplace. This position requires strategic thinking, leadership, and exceptional attention to detail in a fast-paced, dynamic environment.

Duties and Responsibilities :

Strategic Leadership & Collaboration :

Develop and execute go-to-market strategies and presentations for new product launches.
Collaborate with internal teams, external agencies, and partners to deliver integrated marketing campaigns that are "on-brand" and drive results.

Brand Development & Execution :

Partner with the advertising agency and brand team to conceptualize and implement innovative advertising campaigns for products and retail initiatives.

Oversee the creation, review, and approval of marketing materials, ensuring brand consistency and accuracy.

Work closely with the creative services team on packaging processes, from copy creation to final proofing.

Digital & Social Media / Paid Media Coordination :

Collaborate with the digital team to develop newsletters, promotional materials, website content, and social & paid media strategies that amplify brand messaging.

Market Insights & Strategy :

Conduct market research to analyze competition, identify growth opportunities, and refine brand positioning strategies.

Liaise with international teams to ensure cohesive global branding and communication.

Stakeholder Engagement :

Present the product line to retail partners, consumers, and other third parties, showcasing brand value and strategic vision.

Build and maintain relationships with third-party marketing vendors, ensuring cost-effective and quality outputs.

Operational Excellence :

Ensure the integrity, consistency, and accessibility of product information (e.g., copy documents) and maintain an organized repository of brand assets.

Coordinate with the Product Management team to align marketing strategies with product goals.

Manage brand initiatives that enhance the company’s reputation on product and corporate levels.

Oversee administrative tasks, including budgeting, sample coordination, and reporting.

Education / Experience / Skills :

Proven experience in brand management (3-5 years), with a demonstrated ability to manage multiple priorities effectively.

Strong project management skills with the ability to manage multiple priorities effectively.

Excellent communication and presentation skills, both written and verbal.

Strategic thinker with a keen eye for detail and a passion for building strong, impactful brands.

Experience collaborating with advertising agencies, digital marketing teams, sales teams / retailers, and third-party vendors.

Ability to thrive in a fast-paced environment while maintaining a results-driven approach.

Preferred Qualifications :

Experience in the consumer electronics or gaming industry is a plus.

Proficiency in marketing tools and platforms.

Familiarity with global brand management and cross-cultural collaboration.

Disclaimer : The salary for this role is $80,000.00 - $90,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California. This salary range may also be modified in the future.

Salary : $80,000 - $90,000

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