DTC eCommerce Specialist

About the Company:

Treasury Wine Estates (TWE) is one of the world’s leading wine companies.  We know that it’s the thinkers, makers, and doers who have the most impact as we continue to strive towards being recognized as the world’s most desirable luxury wine company. 

Treasury Americas is focused on portfolio premiumization and brand-led marketing.  With our world-class production facilities and wineries located in the iconic Napa, Sonoma, and Central Coast wine regions of California, we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe.  From the iconic luxury of Penfolds, Stags’ Leap, Beaulieu Vineyards, and Beringer, to the broad appeal of Sterling Vineyards, Etude, Matua and newer brands like Frank Family Vineyards, DAOU, and 19 Crimes, we are committed to creating memorable wine experiences for our consumers.

About the Role:

The DTC eCommerce Specialist is a key part of the DTC eCommerce team, ensuring effective development and execution of campaigns to meet revenue targets.

Key Responsibilities:

• Support delivery of budgeted eCommerce conversion metrics and revenue targets across websites, emails and promotional campaigns
• Maintain and update multiple Brand stores, ensuring product listings, collections, and other content are current and accurate
• Manage campaign product and promotion setup in eCommerce systems like Shopify & Salesforce Commerce Cloud 
• Execute email marketing campaigns using platforms like Klaviyo and Salesforce Marketing Cloud
• Content management including authoring, sourcing and implementing for website and emails
• Assist eCommerce Manager with ongoing data collection, performance report development, and insights to maximize execution on future campaigns

About you:

• You have experience working in DTC eCommerce, preferably CPG or wine industry
• You have proven proficiency in analytics tools (e.g. Google Analytics) and eCommerce platforms (e.g. Salesforce Commerce Cloud)
• A Bachelor’s degree in marketing, business or a related discipline is a plus.
• You are a quick learner and technically curious.
• You have excellent analytical and problem-solving skills
• You have a proven track record of delivering results and respond well to ambitious KPIs
• You have experience managing content with varied forms of content across digital platforms in both static and video formats

Culture

We bring our whole selves, we’re courageous and we deliver together –that’s our DNA.  We’re a passionate bunch who enjoy working together, like to have fun, and keep things down-to-earth.  We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude.  We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.

If you’re ready to help us be the world’s most desirable luxury wine company, please apply now!

Inclusion Equity and Diversity

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

Pay Transparency Disclosure: The base pay range offered for this position is $81,000 - $93,000 per year. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. Our expectation is that the incumbent will work out of Napa, CA. If the incumbent works out of another location, the wage rate may fall above or below this range. Treasury reserves the right to modify the range in the future. 

Salary : $81,000 - $93,000