What are the responsibilities and job description for the Product Marketing Mgr position at Twitch?
About Us
Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.
We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.
About The Role
As the Product Marketing Manager for Commerce, you will be responsible for the global, end-to-end marketing of commerce products that empower creators to earn money while engaging their audiences. You will be developing go-to-market plans that educate them about the opportunities these products create, and guide them through adoption and best practices based on their journey. You will partner closely with the Commerce and Money Product teams to bring innovative new features and frameworks to market, developing a strategy that is based on the needs of the audience and bringing together a cross-functional team to bring that strategy to life.
You will demonstrate a mastery of consumer insights to develop a strategy, bring together cross-functional stakeholders to execute on these plans, and will confidently align senior product leadership and C-Suite executives around those plans. You will understand market trends, the competitive landscape, and have experience leveraging those to positively drive consumer sentiment and adoption of features. You will thrive in a fast-paced product development environment. You will report to the Senior Director of Product Marketing within the larger GTM Marketing team.
You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA.
You Will:
Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.
Job ID: TW8773
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from our lowest geographic market up to our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. This position will remain open until filled. For more information, please visit https://www.twitch.tv/jobs/en/#learn-more. Applicants should apply via our internal or external career site.
US Pay Per Year
$98,200—$179,600 USD
Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.
We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.
About The Role
As the Product Marketing Manager for Commerce, you will be responsible for the global, end-to-end marketing of commerce products that empower creators to earn money while engaging their audiences. You will be developing go-to-market plans that educate them about the opportunities these products create, and guide them through adoption and best practices based on their journey. You will partner closely with the Commerce and Money Product teams to bring innovative new features and frameworks to market, developing a strategy that is based on the needs of the audience and bringing together a cross-functional team to bring that strategy to life.
You will demonstrate a mastery of consumer insights to develop a strategy, bring together cross-functional stakeholders to execute on these plans, and will confidently align senior product leadership and C-Suite executives around those plans. You will understand market trends, the competitive landscape, and have experience leveraging those to positively drive consumer sentiment and adoption of features. You will thrive in a fast-paced product development environment. You will report to the Senior Director of Product Marketing within the larger GTM Marketing team.
You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA.
You Will:
- Oversee the development of go-to-market strategy for new product features on Twitch, working closely with research to align the strategy to customer needs and insights
- Guide a team of cross-functional stakeholders (including Product, Marketing, Data Science, PR, Design, Engineering and more) to deliver effective marketing launches
- Embed yourself on the product team to develop and influence the product roadmap based on highest customer needs and insights
- Manage internal creative partners to ensure quality, on-budget, on-time delivery of marketing programs and assets across multiple channels
- 4 years of professional experience in a corporate or startup environment
- 2 years in a marketing capacity at a technology company
- Experience partnering with and influencing Product Management, Research & Analytics, Comms, and senior executives
- Experience working in the creator economy
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount
Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.
Job ID: TW8773
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from our lowest geographic market up to our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. This position will remain open until filled. For more information, please visit https://www.twitch.tv/jobs/en/#learn-more. Applicants should apply via our internal or external career site.
US Pay Per Year
$98,200—$179,600 USD
Salary : $98,200 - $179,600
