What are the responsibilities and job description for the Performance Media Director position at Two by Four?
Description —
Are you ambitious and looking for a new opportunity to be at the helm of a leading media and analytics team? If so, we’re looking for a Performance Media Director who will bring transformation to life through digital media growth opportunities. The Performance Media Director will translate business and marketing objectives into impactful programmatic, paid social, paid search and ecommerce activations. We’re looking for someone who will push the boundaries of innovation and creativity, while always delivering on client’s core business needs. If you’ve got the chops, we’ve got a job waiting for you.Responsibilities
- Responsible for planning strategic digital media initiatives that help drive the department and agency forward.
- Ensure strong day-to-day digital media process, serving as a strong mentor for the team.
- Ability to train, motivate, grow and evaluate team members, fostering a strong cohesive working environment (teamwork mentality).
- Deliver high-quality digital media plans, serving up a smart, thoughtful understanding of how online channels can achieve (and exceed) objectives and goals, in tandem with offline media.
- Provide excellent client service by being responsive, accountable, and detail oriented.
- Strong executional experience in DSP platforms (Adelphic, TTD, DV360), retail media platforms (Walmart, Amazon) and paid search/social platforms (Google, Meta, TikTok) with a keen eye to optimization details.
- Ensure that our client budgets are being utilized effectively and coming to the table will new recommendations—this may include budget optimizations, testing new channels, audience expansions, etc.
- Build, optimize, and report on digital campaigns through both dashboard reporting and larger QBRs across traffic, engagement, and ROAS metrics.
- Ensure proper setup and data piping between hookups for the agency’s real-time client dashboards.
Qualifications
- 10 years’ experience in digital media planning and execution.
- 5 years of staff management.
- Strong familiarity DSP platforms (Adelphic, TTD, DV360), paid search/social platforms (Meta, TikTok, YouTube, Google Ads, Bing, etc.) and performance analytics platforms (Looker, Supermetrics, Google Analytics, Tableau, etc.).
- Track record of upholding strong client relationships.
- Strong coaching and mentorship skills – dependable, respectful and communicative.
Accountability
- THIS IS A PREDOMINATELY A “WORK FROM THE OFFICE” JOB. While we currently offer “Work from Home Wednesdays”, this job requires that you work in our Chicago office Mondays, Tuesdays, Thursdays, and Fridays.
- Direct applicants only. No agency solicitations of any kind.
- Benefits include: health insurance, vision insurance, dental insurance, commuter benefits, Simple IRA, paid time off, paid parental leave and STD/LTD insurance.
- Salary Range: $100,000 - $160,000 DOE
Salary : $100,000 - $160,000
