Communications, Marketing & Events Officer

Why Texas Association of School Boards (TASB)

We come from humble beginnings — picture a one-person organization created in 1949 to advocate for excellence in public education on behalf of Texas school board members. Flash forward to today, and we have over 500 employees working together to provide 1,024 school districts with purposeful resources so they can focus on what matters most — excellent and equitable education for all 5.4 million Texas students. 

We feel privileged to work alongside talented team-members who are passionate about education and enjoy learning from new and different perspectives.  We believe what makes our organization highly successful is the rich diversity our employees collectively bring to TASB with different backgrounds, skillsets, cultures and ethnicities, gender identities, interests, abilities, and work styles. And our passion for education and learning doesn’t end there. Our culture has always encouraged employees to grow and become their best selves both professionally and personally through a variety of innovative and collaborative development opportunities. You’re likely beginning to see why we’ve been regularly named by Austin Business Journal as a Top Ten Best Places to Work! 

TASB offers competitive pay, rich benefits (including retirement matching of 2:1 up to 5% after one year. This means that if you contribute 5% to the plan, TASB will contribute 10%), onsite daycare, onsite gym, wellness program, tuition reimbursement, remote work options, flexible schedules, and more. 

Every role at TASB thoughtfully complements our mission and the educational impact being made in communities across Texas. If you consider your work exceptional and want to help drive our mission forward, keep reading!

About You

As our Communications, Marketing, and Events (CME) Officer, you will oversee all aspects of brand and marketing, external and internal communications, and event planning— managing the organization's public image, brand, and signature events in support of strong member engagement and achievement of business objectives. This is a hybrid role requiring selected candidate to work onsite at our TASB headquarters in North Austin two days a week and additional days for essential events and meetings.

A Typical Day 

Brand & Marketing

• Lead the planning, development, and execution of effective marketing campaigns across various channels like digital, social media, print, and events.
• Work closely with TASB business and service areas to align marketing efforts with business objectives.
• Utilize data analytics to measure the performance and return on investment (ROI) of marketing campaigns. 

MarCom Operations

• Act as main liaison with information technology (IT) and enterprise data team to ensure core marketing and communications applications and digital platforms are thoughtfully integrated with customer relationship management (CRM) system. 
• Oversee full-service print shop and mail room. 

Event Planning

• Develop and implement a strategic vision for the organization’s signature events – enhancing the distinctiveness and impact of each event. 
• Oversee the collaboration with sponsors, exhibitors, vendors, and partners to ensure that their event requirements are comprehensively addressed and met. 

Communications

• Support Deputy Executive Director and communications team to develop and execute comprehensive communication plans to promote the Association’s brand and messaging. 
• Oversee the communications team’s relationship with journalists, the issuance of press releases and coordination of media interviews. 
• If you’re still reading, we’d love to meet you!

How You’ll Make an Impact

• Utilize data analytics to measure the performance and return on investment (ROI) of marketing campaigns. 
• Monitor market trends, competitor activity, and customer behavior to identify new opportunities and adjust marketing strategies accordingly.
• Supervise the development of impactful learning event experiences that create brand touchpoints, foster relationships and drive member and employee engagement.
• Ensure that our technical systems are optimized for efficient and effective event registration and training credit reporting. 
• Protect and enhance the Association’s brand identity through consistent and effective messaging and visual design. 

Education and Experience

• Bachelor’s degree in marketing, journalism, communications, or a related field (Master’s degree or additional certifications are a plus).
• Minimum 10 years’ experience leading a Marketing or MarCom structure and team.
• Experience managing events with oversight for collaboration with sponsors, exhibitors, vendors, and partners is preferred. 

Skills For Success

• Expertise in digital content creation, social media marketing, and video production.
• Strong, proven writing and editing skills.
• Excellent understanding of creative direction, brand development, and visual storytelling.
• Direct experience with national brand awareness and management campaigns in different industries.
• Knowledge of SEO and content marketing best practices for web and social media.
• A self-starter with excellent problem-solving skills and the ability to prioritize and drive results in a fast-paced environment with shifting deadlines.

The TASB Difference

• Enjoy competitive pay and rich benefit offerings.
• Be part of a collaborative environment where every contribution impacts Texas public schoolchildren. 
• Thrive in a culture that promotes bringing your whole self to work every day and emphasizes healthy boundaries and work-life balance.
• Learn and grow individually and together through frequent professional development; diversity, equity, and inclusion panels; wellness seminars; and more. 
• Work alongside transparent leaders with an open and consistent feedback approach.
• Celebrate as a team with meaningful (and fun) events and tokens of appreciation throughout the year. 

Posting Notices

• The health and safety of our employees and members, is our top priority.  
• The Association is an equal opportunity employer and will not discriminate against an individual based on any of the following personal characteristics protected by law: race, color, national origin, religion, sex (including in relation to marital status, pregnancy, pay, sexual orientation or gender identity), age, disability, genetics or veteran status.
• This position does not qualify for visa sponsorship.
• Any job offer is contingent upon receipt of results of a satisfactory background check. 

#LI-Hybrid