What are the responsibilities and job description for the Mgr Creative Services position at Tyndale Advisors LLC?
Key Responsibilities:
Strategic Leadership:
Develop and execute the creative marketing vision and strategy in alignment with Tyndale Marketing’s goals, ensuring all creative output is on-brand, innovative, and impactful.
Team Management:
Lead, mentor, supervise, and inspire a team of designers and copywriters, fostering collaboration and professional growth that supports our clients.
Program Development:
Oversee the creative process for marketing programs (e.g., social media, digital ads, email/loyalty, Com/website content) and company initiatives, to ensure effective/efficient processes and compliance with standards.
Brand Stewardship:
Advising clients on branding and messaging across all marketing materials and communications, to support brand loyalty and recognition for the clients we support.
Collaboration & Communication:
Partner with internal stakeholders and inter-company teams, to align creative efforts with business objectives and customer needs.
Innovation & Trends:
Ensure the team is up to date with industry trends, emerging technologies, and marketing innovations to continuously enhance creative strategies and processes.
Budget Management:
Supervise the creative services teams' productivity and ensure cost-effective production without compromising quality or innovation.
Vendor/Agency Management:
Collaborate with external agencies, freelancers, and vendors as necessary to supplement in-house resources and ensure timely project delivery within budget parameters.
Performance Tracking:
Analyze the effectiveness of creative campaigns through measurements of success, making data-driven recommendations for optimization.
Qualifications:
Bachelor's degree in marketing, Advertising, Communications, or in a related field preferred
Proven experience (5 years) in a creative marketing leadership role (agency preferred)
Strong portfolio showcasing successful creative campaigns across multiple channels
Exceptional team management, mentoring, and leadership skills
Strong understanding of digital marketing, social media platforms, and brand strategy
Excellent communication, presentation, and project management skills
Ability to work in a fast-paced environment, managing multiple projects and deadlines
Preferred Skills:
Knowledge of design, production, and productivity tools such as Adobe Creative Suite, Asana project management, flow/Proof HQ, and others
Extensive experience with significant channel marketing platforms such as Meta, Google, Email Service Platforms, and others.
Proficiency with tools such as Adobe Creative Suite, project management platforms (e.g., Asana), and CMS/marketing automation tools. Builder.io experience preferred
Strong analytical skills with an understanding of marketing metrics and KPIs
Experience in both B2B and B2C marketing
Required Core Competencies:
Visionary Leadership: Inspire teams and clients with a bold creative vision that sets new standards of excellence.
Problem-Solving & Decision-Making: Navigate challenges with a proactive, solutions-oriented approach.
Feedback & Coaching: Develop team members through constructive feedback and a focus on continuous improvement.
Performance Management: You establish high performance standards and work with direct reports to establish objectives and deliverables. You monitor processes, progress, and results toward goals.
Communication & Collaboration: Build strong relationships with clients and internal teams through transparent and effective communication.
Change Management: Thrive in a fast-paced environment, adapting to shifting priorities with ease.
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