What are the responsibilities and job description for the Chief Marketing Officer position at TYR Sport, Inc.?
At TYR Sport, Inc., we are dedicated to redefining performance athletic apparel and footwear through innovation, style, and a commitment to excellence.
The Opportunity
We are seeking an exceptional Chief Marketing Officer to lead our brand storytelling and digital presence forward. As the driving force behind our brand identity, content strategy, and athlete engagement, you will be responsible for crafting compelling campaigns that inspire, engage, and drive results.
- Brand Leadership & Strategy
- Define and execute a bold creative vision that solidifies our position as a leader in performance athletic apparel.
- Ensure consistency and excellence in brand storytelling across all digital, retail, and event channels.
- Drive marketing campaigns that elevate brand awareness, ignite demand, and connect with athletes at every level.
- Creative Direction & Execution
- Oversee the development of high-impact creative assets, including digital content, photography, video, social media, and advertising.
- Partner with product development teams to craft compelling product narratives that highlight innovation and performance.
- Lead the content strategy for digital platforms, ensuring storytelling resonates with elite athletes, fitness enthusiasts, and brand advocates.
- Athlete & Influencer Marketing
- Cultivate strong relationships with professional athletes, brand ambassadors, and influencers to enhance credibility and reach.
- Develop athlete-driven campaigns and activations that showcase the performance edge of our products.
- Team Leadership & Collaboration
- Manage, mentor, and inspire a high-performing marketing team, fostering a culture of creativity and excellence.
- Collaborate cross-functionally with product, retail, and digital teams to align marketing initiatives with business goals.
- Bachelor's Degree in Marketing, Communications, or a related field.
- 10 years of experience in creative marketing, branding, or content strategy, preferably in performance athletic apparel and footwear.
Requirements & Qualifications
