Chief Marketing Officer

Are you a visionary marketing leader with a passion for driving growth and brand innovation? We are seeking for a new Chief Marketing Officer (CMO) to lead our marketing efforts and drive our brand's growth. The CMO will be responsible for developing and executing comprehensive marketing strategies that align with our business objectives, enhance our market presence, and engage our target audience. This role requires a visionary leader with a strong background in various marketing disciplines, including digital marketing, performance marketing, and traditional advertising.

Duties

• Manage all day-to-day marketing activities for the company, including websites, blogs, social media, branch sites, MLO custom websites, print materials, and marketing collateral.
• Oversee lead-management by distributing leads to the company’s MLOs, identifying and establishing new lead vendor relationships, onboarding vendors in compliance with regulations, and maintaining relationships with existing vendors.
• Control and manage the US Mortgage brand and any other internal brands, ensuring consistency and alignment through internal and external controls.
• Supervise the company’s lead management infrastructure, including managing marketing software, analyzing campaign performance, and tracking ROI.
• Collaborate with the CPO on business development initiatives to support sales efforts with realtors, financial planners, and other strategic partners.
• Develop and implement strategic marketing plans aligned with company goals and budget to drive business growth.
• Conduct market research and analysis to identify target audiences, customer needs, and competitive insights, using data to guide decision-making.
• Strengthen and manage the company’s brand identity to enhance recognition, reputation, and market positioning.
• Plan, execute, and optimize advertising campaigns across both digital and traditional platforms, including promotions and special offers.
• Oversee and manage the company’s online presence, including social media, website, email marketing, and content creation.
• Develop and produce marketing materials such as brochures, videos, blogs, and product descriptions to support brand messaging and lead generation.
• Lead public relations efforts, including managing media relations, writing press releases, and enhancing the company’s visibility and reputation in the industry.
• Create lead generation strategies, nurture prospects, and collaborate closely with the sales team to provide marketing support and drive conversion.
• Effectively allocate and manage the marketing budget, ensuring efficient use of resources and overseeing relationships with external agencies.
• Plan and manage events, product launches, and networking activities to raise brand awareness, build partnerships, and generate new business opportunities.
• Lead, mentor, and develop the marketing team, fostering a high-performance environment and ensuring alignment with company goals and objectives.
• Take on additional responsibilities as requested by the direct supervisor.

Qualifications

If you’re ready to take the reins of a forward-thinking marketing team and make a meaningful impact in the mortgage industry, we’d love to hear from you! Apply now to be a part of a growing company!