Paid Media Specialist

Summary /Objective

We are seeking a strategic, results-driven Paid Media Specialist to join our dynamic digital marketing team. In this role, you will manage and optimize paid media campaigns across various platforms such as Google, Meta, YouTube, TikTok, etc., to drive traffic, sales, and brand awareness for TYR.com and TYR.eu. You will work closely with cross-functional teams to develop and execute media strategies that align with overall marketing objectives.

Position Responsibilities and Accountabilities:

• Campaign Strategy & Execution: Develop, implement, and optimize paid media campaigns across multiple channels (Google Ads, Facebook/Instagram Ads, TikTok, YouTube, etc.) to meet KPIs.
• Budget Management: Monitor and manage budgets for paid media campaigns, ensuring efficient use of resources and cost-effective results.
• Performance Optimization: Continuously optimize campaigns based on performance metrics (CTR, CPC, CPA, ROAS, etc.), leveraging A/B testing and other optimization techniques.
• Data Analysis & Reporting: Analyze campaign performance data and provide regular reporting to stakeholders, offering insights and recommendations for improvement.
• Audience Targeting & Segmentation: Leverage audience segmentation to improve targeting and reach, ensuring campaigns are tailored to the right demographics and behaviors.
• Collaboration: Work closely with creative, SEO, and analytics teams to ensure seamless execution of campaigns and alignment with overall marketing strategies.
• Trend Monitoring: Stay up-to-date with the latest trends in paid media, digital marketing, and the competitive landscape to ensure TYR.com and TYR.eu advertising strategies are cutting-edge.
• Tool Management: Utilize and manage advertising tools such as Google Ads Manager, Facebook Ads Manager, TikTok Ads, and other relevant platforms to track and optimize paid media performance.

Qualifications and Competencies:

• Platform Knowledge: Strong experience with Google Ads, Facebook/Instagram Ads, TikTok Ads, YouTube Ads, and other paid media platforms.
• Analytical Skills: Proficiency in data analysis and reporting tools (Google Analytics, Excel, Google Ads, Northbeam), with the ability to derive actionable insights from performance data.
• Strong Communication: Excellent written and verbal communication skills, with the ability to present data and recommendations clearly to stakeholders.
• Attention to Detail: Ability to manage multiple projects and campaigns simultaneously, with a keen eye for detail and quality.
• Creativity & Problem-Solving: A strategic thinker with a creative approach to problem-solving and a passion for driving results.

Education and Experience:

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 2 years of experience in paid media or digital advertising (e-Commerce experience preferred)