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Manager, Paid Media and Data

U.S. Chamber of Commerce
Washington, DC Full Time
POSTED ON 3/10/2025
AVAILABLE BEFORE 5/10/2025
About Us:   If you are passionate about the ability of American business to improve lives, solve problems, and strengthen society, the U.S. Chamber of Commerce is the place for you. As the world’s largest business organization, we believe in building a future that gives everyone the opportunity to pursue a better tomorrow. We make it our job today–and every day–to build the strongest relationships possible among the American people, business leaders, and elected officials in Washington, D.C., state capitals, and countries around the globe. For them and the businesses we represent, the U.S. Chamber is a trusted advocate and partner.    We are driven by the pursuit of innovation and partnership and hold ourselves to the highest standards. Our commitment to our members is matched only by our commitment to our employees. As part of our team, we will support your long-term career development while delivering relevant learning opportunities. We will empower you to lead, develop deep expertise, and find new approaches to solving the toughest challenges.      Position Overview:   The U.S. Chamber of Commerce is seeking a manager of paid media and data to join our Communications team. This position focuses on developing, managing, and optimizing paid advertising campaigns and working closely with colleagues across the organization and at partner agencies to achieve specific performance objectives. Leveraging advanced analytics tools, the ideal candidate will monitor campaign performance, conduct A/B testing, and provide actionable insights to refine strategies and continuously evolve. In addition, the candidate will use strong data analysis skills and expertise to help influence broader goals around audience strategy. This person will be an innovative team player who is proficient in various platforms but also loves to experiment with emerging trends and functionalities.     Responsibilities:   Campaign Planning and Implementation: Develop and execute paid media strategies aligned with client objectives. Create and manage campaigns on various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic media. Working within defined campaign budgets, set bidding strategies and targeting parameters. Partner with the Creative team to develop compelling ad copy and creative assets. Performance Monitoring and Optimization: Regularly track campaign performance metrics (e.g., impressions, clicks, conversions, and cost per acquisition) and optimize accordingly. Conduct A/B testing on ad variations to maximize performance. Adjust targeting and bidding strategies based on campaign insights. Reporting and Analysis: Generate comprehensive performance reports for internal and external stakeholders, highlighting key metrics and insights. Analyze data to identify trends and provide actionable recommendations for future campaigns. Champion data collection, sharing, and analysis across the team, knowing that results from paid campaigns connect to and help inform overall audience strategies.   Qualifications:   A bachelor’s degree in communications, media relations, public affairs, or a related field. A strong understanding of paid digital advertising platforms. Experience with campaign management tools and analytics platforms. Excellent data analysis and interpretation skills with fluency in Excel. Strong written and verbal communication skills. Ability to work independently and collaboratively on a team. Detail-oriented with a focus on accuracy. A basic understanding of marketing principles and campaign objectives. Knowledge of GA4 and Google Tag Manager a plus.   The salary range for this position is $60,906.00 - $75,000.00. The actual salary paid for this position will vary based on market data, an applicant’s qualifications, relevant degrees, certifications, and other factors. Our full-time employees are eligible for benefits, including health care, vision, dental, retirement, and paid leave. We recruit, employ, train, compensate, and promote without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, status as a protected veteran, genetic information, or any other characteristic protected by federal, state, or local law. Our talent acquisition and employment policies are inclusive. We respect both the spirit and letter of the laws of equal employment opportunity.

Salary : $60,906 - $75,000

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