Marketing Director - California Shopping Centers

Position Summary

The Marketing Director is responsible for developing, planning, and executing innovative marketing strategies and programs that drive foot traffic and improve customer awareness of our shopping centers, tenants, and events. The goal is to maximize our tenants' sales performance. 

About Us

U.S. Realty Partners is a regional commercial real estate investment and operating company specializing in the acquisition, financing, asset management, operation, development, and redevelopment of high-quality retail properties located in strategic West Coast market areas including Hawaii. Our current portfolio consists of 16 shopping centers totaling over 2.3 million square feet of leasable area with a market value of over $600 Million.

This position requires that the candidate be California-based, preferably in the greater Los Angeles area. Most projects will be in California. Some overnight travel may be required.

Position Responsibilities

• Develop marketing strategies and campaigns for our shopping centers.
• Execute comprehensive marketing plans that utilize social media platforms, websites, and retailer programs to support shopping center marketing objectives.
• Develop sponsorship and event opportunities.
• Coordinate merchant’s association marketing strategies including advertising programs.
• Manage community and tenant messaging about new tenants, shopping center renovations, redevelopment, and expansions.
• Create and update shopping center websites in conjunction with property managers.
• Coordinate with property managers to establish local media relations and ensure that media releases, alerts, and talking points are well prepared, vetted, and used.
• Drive the growth and engagement of our social media and data collection for specific centers.
• Seek and encourage retailer participation in marketing programs to promote their businesses and add value to the overall marketing efforts.
• Provide insights using the latest property technology to track traffic patterns and analyze the lift from marketing events to help maximize merchant sales performance.
• Develop and maintain a social media influencer program.
• Develop key relationships with the Chamber of Commerce and city and community leaders.

Requirements

• Bachelor’s degree in marketing, communications, or business with a minimum of 5-7 years of experience in shopping center marketing management.
• Experience in marketing, advertising, sales, sponsorship, event management and budgeting.
• Exceptional leadership capabilities and proven expertise in strategic planning and event execution.
• Flexibility to work evenings or weekends to execute events when necessary.
• Flexibility to travel to our properties throughout California.
• Strong oral, written, organizational, interpersonal, and presentation skills.
• Excellent working knowledge of social media programs and web-based platforms such as Facebook, Twitter, Instagram, and TikTok.
• Proficient computer skills, including Word, Excel, PowerPoint, Adobe, desktop publishing, and mobile technology.
• Basic/intermediate graphic design skills using Adobe programs to create digital and printed graphics, flyers, posters, ads, etc.
• Experience with utilizing Placer.ai or other consumer tracking such as Merchant Centric.

Featured Benefits

• Medical insurance
• Vision insurance
• Dental insurance