What are the responsibilities and job description for the Manager, Social Media- US Men's National Team position at U.S. Soccer Federation?
U.S. Soccer Overview
The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.
We understand the importance and the power of teamwork, on and off the pitch. That’s why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots, to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of US.
U.S. Soccer is in a period of significant growth, with ambitions plans for US soccer in the near and far future. We are therefore, looking for dynamic servant-leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility and an empathic management style that builds bold teams and delivers globally significant results.
Position Description
U.S. Soccer is seeking an experienced storyteller to manage social media content for the U.S. Men’s National Team. Our content team aims to grow the sport of soccer by deepening fan engagement and elevating the profile of the U.S. Soccer Federation, its teams, and players.
The ideal candidate is a self-starter who understands audience behavior across various social media platforms and can create thumb-stopping posts in a variety of mediums that drive engagement. This role will manage the USMNT social media content calendar to ensure year-round visibility and planning for tentpole events. This role will conceptualize social media campaigns in collaboration with the Content Strategy team to develop content in various formats and for key events, including original series, branded content, and game/camp coverage, with the goal of growing and engaging our audience.
We prioritize data-driven decisions to craft engaging, platform-specific content that supports our goals of deepening fan engagement, growing reach, increasing relevancy and driving revenue.
The role requires versatility, quick thinking, using data to make informed social decisions and the ability to work under pressure. Travel to team events, camps, and games is required and when not traveling, working out of our Atlanta offices.
Occasionally, the role will assist with other Federation programs, including Youth National Teams, Professional Leagues, Open Cup, Coaching, Refereeing, Membership, and Diversity, Equity, and Inclusion initiatives.
Primary Responsibilities
- Manage social media platforms aligned with U.S. Soccer’s short and long-term goals in effort to raise the profile of U.S. Soccer its athletes and staff, while generating engaging content.
- Ability to work in fast-paced environment while identifying storylines, narratives and opportunities that we can capitalize on in the moment.
- Working alongside the video and creative team to make sure that our content is optimized for each social platform.
- Develop and plan content calendar to ensure that our channels and brand stay top of mind on the channels we are active on.
- Work alongside the Content Strategy team to develop new content ideas for social channels.
- Demonstrate sound judgment to curate, prioritize, and publish posts that are consistent with brand messaging, but also with an eye to expand and engage our audiences.
- Work with Director of Social Media, Content Strategy and Partnerships Marketing team to identify and ideate potential partner-branded content while executing contracted content.
- Cover live events across multiple platforms and create in-the-moment content to engage social audiences.
- Partner with insights and analytics teams to set learning agenda and incorporate findings into real-time improvements for social content.
- Have and maintain an in-depth knowledge of best practices and remain at the forefront of innovation for each platform.
- Promote inclusivity, conversation and engagement on platforms by joining in relevant conversations and aligning with meaningful cultural trends.
- Assist in U.S. Soccer influencer program by finding new high-profile fans and ideating ways to activate around big events.
Requirements
Minimum Qualifications
- 4 years' experience of relevant work experience.
- Self-starter and a forward thinker with a desire to collaborate in a team-based culture.
- Experience in copywriting for a sports team or league including live content coverage.
- Knowledge of U.S. Soccer landscape including key players and up and coming stars.
- Familiar with programs such as, Adobe Creative Cloud, AirTable and Slate.
- Able and willing to travel up to 40% of the year and when not traveling, working out of U.S. Soccer’s headquarters in Atlanta, GA.
- Able and willing to work non-traditional hours including evenings and weekends as needed.
- Discretion. This role will be privy to confidential information.
- General knowledge of soccer.
- Capable of working in fast-paced and demanding environments.
- Must be able to connect “micro” details to the “macro” vision and mission.
- Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook).
Desired Qualifications
- Spanish speaking is a plus
U.S Soccer is an equal opportunity employer that is committed to diversity, equity and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization.
We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.
We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.
