Brand Development Manager - Bridgestone | West Coast

DIVISION:

U.S. AutoForce

Position Summary

Develop assigned regions and responsible brand (s) to meet and exceed profitability goals, unit growth goals, new programming dealer acquisition objectives, existing programming dealer contract compliance, brand share of account, margin fulfillment and market penetration as defined by the strategic plan. Work with Area Business Managers (ABM), product management, pricing department, manufacturer representatives and Business Consultants (BC) to acquire prospects, sell out objectives, desired inventory, profitability, training & strategic goals.

Job Responsibilities

Understand Markets and Customers

• Assess current and potential market opportunities and brand positioning
• Gain data backed understanding of our customer’s needs, objectives, and challenges
• Resolve customer complaints and new client objections
• Monitor customer, market, and competitor activity. Provide feedback to appropriate departments, to ensure our competitiveness
• Work with all other departments to ensure appropriate levels of customer service are met, allowing us to exceed customer expectations
• Monitor staff performance, regional penetration on specific product (s) and evaluate team member goal attainment
• Manage Key Customer Relationships
  
  

Define and Deliver Marketing, Customer and Brand Strategy

• Through collaboration with sales and marketing staff, develop effective marketing initiatives, training opportunities, and collateral material for effective dealer program compliance and brand strategy. Profitably grow targeted region (s) and brand
• Compile information and data related to customer and prospect interactions
• Develop differentiated value positions and an industry leading customer journey that results in our company being the supplier of choice. Mentor, train and develop sales staff using our Unique Selling Proposition
• Leverage SF.com and other digital information platforms to automate, measure and deploy programs
• Manage the customer database to support sales programs and brand share growth
• Leverage manufacturer cooperative advertising support to maximize return and minimize out of pocket expenses
• Spearhead business development initiatives, including pricing and terms and conditions for high profile customers/groups, by working closely with Sales and Marketing Directors
• Work with Product Management and Pricing where necessary, to provide detailed and accurate sales forecasting
• Assist & communicate with product management in developing appropriate level of inventory
• Ride with business consultants to existing dealers and new prospect calls
• Develop strong relationships with customers and suppliers. Identify and prospect new relationships
  
  

Deliver Sales and Marketing Communications

• Train/coach Business Consultants (BC) in region on all elements of brand specific marketing program (s)
• Provide timely communication and follow up, for all internal and external customers
• Deliver integrated marketing communications
• Live company vision & values
• Actively participate in FABW (Finding a Better Way)
• Develop self professionally
• Support corporate efforts for safety, government compliance, and all other company policies & procedures
• Perform other related duties as required and assigned
  
  

Qualifications

• Salary Range: $88,000 - $120,000/year
  
  

U.S. Venture's compensation range is specific to location and takes into account a wide range of factors that are considered including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. Compensation decisions are dependent on the facts and circumstances of each case.

• Bachelor’s degree in business, marketing or related field, or equivalent experience
• 7 or more years’ experience in sales (preferably the tire industry)
• Demonstrated ability to build positive business relationships
• Financial acumen sufficient to develop and monitor budgets
• Strong written, verbal communication and presentation skills to effectively communicate programs to management, team members and customers
• Strong leadership skills with the ability to motivate and coach others
• Strong decision maker who is well organized, can prioritize and plan ahead
• Highly motivated and persistent individual
• Ability to work with multiple departments to accomplish tasks
• Demonstrated exceptional customer service and problem-solving skills
• Comfortable using the latest technologies, Microsoft Office Applications, especially Excel, Word, PowerPoint, Power BI & Salesforce
• Able to deal with variety of people and situations in a positive and open-minded manner
• Outstanding time management characteristics
• Strong knowledge of sales and marketing concepts and techniques
• Analytical skills including a good understanding of the budgeting process, cost control, price and profit dynamics, profit margin retention strategies, and statistics
• Ethical and trustworthy. Be a role model for our company culture
• Valid driver’s license with acceptable driving record
• Capacity to assume more significant responsibilities over time
• Ability/willingness to travel frequently (weekly overnights) - Travel up to 70% of the time
  
  

U.S. Venture requires that a team member have and maintain authorization to work in the country in which the role is based. In general, U.S. Venture does not sponsor candidates for nonimmigrant visas or permanent residency unless based on business need.

U.S. Venture will not accept unsolicited resumes from recruiters or employment agencies. In the absence of an executed recruitment Master Service Agreement, there will be no obligation to any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without an agreement, U.S. Venture shall reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, shall be deemed the property of U.S. Venture.

U.S. Venture is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender, gender identity or expression, marital status, age, national origin, disability, veteran status, genetic information, or other protected characteristic. If you need assistance or an accommodation due to a disability, you may call Human Resources at (920) 739-6101.