What are the responsibilities and job description for the Brand Development Manager - Bridgestone | West Coast position at US Venture?
DIVISION : U.S. AutoForce POSITION SUMMARY Develop assigned regions and responsible brand (s) to meet and exceed profitability goals, unit growth goals, new programming dealer acquisition objectives, existing programming dealer contract compliance, brand share of account, margin fulfillment and market penetration as defined by the strategic plan. Work with Area Business Managers (ABM), product management, pricing department, manufacturer representatives and Business Consultants (BC) to acquire prospects, sell out objectives, desired inventory, profitability, training & strategic goals.
JOB RESPONSIBILITIES
Understand Markets and Customers
Assess current and potential market opportunities and brand positioning
Gain data backed understanding of our customer’s needs, objectives, and challenges
Resolve customer complaints and new client objections
Monitor customer, market, and competitor activity. Provide feedback to appropriate departments, to ensure our competitiveness
Work with all other departments to ensure appropriate levels of customer service are met, allowing us to exceed customer expectations
Monitor staff performance, regional penetration on specific product (s) and evaluate team member goal attainment
Manage Key Customer Relationships
Define and Deliver Marketing, Customer and Brand Strategy
Through collaboration with sales and marketing staff, develop effective marketing initiatives, training opportunities, and collateral material for effective dealer program compliance and brand strategy. Profitably grow targeted region (s) and brand
Compile information and data related to customer and prospect interactions
Develop differentiated value positions and an industry leading customer journey that results in our company being the supplier of choice. Mentor, train and develop sales staff using our Unique Selling Proposition
Leverage SF.com and other digital information platforms to automate, measure and deploy programs
Manage the customer database to support sales programs and brand share growth
Leverage manufacturer cooperative advertising support to maximize return and minimize out of pocket expenses
Spearhead business development initiatives, including pricing and terms and conditions for high profile customers/groups, by working closely with Sales and Marketing Directors
Work with Product Management and Pricing where necessary, to provide detailed and accurate sales forecasting
Assist & communicate with product management in developing appropriate level of inventory
Ride with business consultants to existing dealers and new prospect calls
Develop strong relationships with customers and suppliers. Identify and prospect new relationships
Deliver Sales and Marketing Communications
Train/coach Business Consultants (BC) in region on all elements of brand specific marketing program (s)
Provide timely communication and follow up, for all internal and external customers
Deliver integrated marketing communications
Live company vision & values
Actively participate in FABW (Finding a Better Way)
Develop self professionally
Support corporate efforts for safety, government compliance, and all other company policies & procedures
Perform other related duties as required and assigned
QUALIFICATIONS
Salary Range: $88,000 - $120,000/year U.S. Venture's compensation range is specific to location and takes into account a wide range of factors that are considered including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. Compensation decisions are dependent on the facts and circumstances of each case .
Bachelor’s degree in business, marketing or related field, or equivalent experience
7 or more years’ experience in sales (preferably the tire industry)
Demonstrated ability to build positive business relationships
Financial acumen sufficient to develop and monitor budgets
Strong written, verbal communication and presentation skills to effectively communicate programs to management, team members and customers
Strong leadership skills with the ability to motivate and coach others
Strong decision maker who is well organized, can prioritize and plan ahead
Highly motivated and persistent individual
Ability to work with multiple departments to accomplish tasks
Demonstrated exceptional customer service and problem-solving skills
Comfortable using the latest technologies, Microsoft Office Applications, especially Excel, Word, PowerPoint, Power BI & Salesforce
Able to deal with variety of people and situations in a positive and open-minded manner
Outstanding time management characteristics
Strong knowledge of sales and marketing concepts and techniques
Analytical skills including a good understanding of the budgeting process, cost control, price and profit dynamics, profit margin retention strategies, and statistics
Ethical and trustworthy. Be a role model for our company culture
Valid driver’s license with acceptable driving record
Capacity to assume more significant responsibilities over time
Ability/willingness to travel frequently (weekly overnights) - Travel up to 70% of the time
U.S. Venture requires that a team member have and maintain authorization to work in the country in which the role is based. In general, U.S. Venture does not sponsor candidates for nonimmigrant visas or permanent residency unless based on business need.
U.S. Venture will not accept unsolicited resumes from recruiters or employment agencies. In the absence of an executed recruitment Master Service Agreement, there will be no obligation to any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without an agreement, U.S. Venture shall reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, shall be deemed the property of U.S. Venture.
U.S. Venture is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender, gender identity or expression, marital status, age, national origin, disability, veteran status, genetic information, or other protected characteristic. If you need assistance or an accommodation due to a disability, you may call Human Resources at (920) 739-6101 .
JOB RESPONSIBILITIES
Understand Markets and Customers
Assess current and potential market opportunities and brand positioning
Gain data backed understanding of our customer’s needs, objectives, and challenges
Resolve customer complaints and new client objections
Monitor customer, market, and competitor activity. Provide feedback to appropriate departments, to ensure our competitiveness
Work with all other departments to ensure appropriate levels of customer service are met, allowing us to exceed customer expectations
Monitor staff performance, regional penetration on specific product (s) and evaluate team member goal attainment
Manage Key Customer Relationships
Define and Deliver Marketing, Customer and Brand Strategy
Through collaboration with sales and marketing staff, develop effective marketing initiatives, training opportunities, and collateral material for effective dealer program compliance and brand strategy. Profitably grow targeted region (s) and brand
Compile information and data related to customer and prospect interactions
Develop differentiated value positions and an industry leading customer journey that results in our company being the supplier of choice. Mentor, train and develop sales staff using our Unique Selling Proposition
Leverage SF.com and other digital information platforms to automate, measure and deploy programs
Manage the customer database to support sales programs and brand share growth
Leverage manufacturer cooperative advertising support to maximize return and minimize out of pocket expenses
Spearhead business development initiatives, including pricing and terms and conditions for high profile customers/groups, by working closely with Sales and Marketing Directors
Work with Product Management and Pricing where necessary, to provide detailed and accurate sales forecasting
Assist & communicate with product management in developing appropriate level of inventory
Ride with business consultants to existing dealers and new prospect calls
Develop strong relationships with customers and suppliers. Identify and prospect new relationships
Deliver Sales and Marketing Communications
Train/coach Business Consultants (BC) in region on all elements of brand specific marketing program (s)
Provide timely communication and follow up, for all internal and external customers
Deliver integrated marketing communications
Live company vision & values
Actively participate in FABW (Finding a Better Way)
Develop self professionally
Support corporate efforts for safety, government compliance, and all other company policies & procedures
Perform other related duties as required and assigned
QUALIFICATIONS
Salary Range: $88,000 - $120,000/year U.S. Venture's compensation range is specific to location and takes into account a wide range of factors that are considered including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. Compensation decisions are dependent on the facts and circumstances of each case .
Bachelor’s degree in business, marketing or related field, or equivalent experience
7 or more years’ experience in sales (preferably the tire industry)
Demonstrated ability to build positive business relationships
Financial acumen sufficient to develop and monitor budgets
Strong written, verbal communication and presentation skills to effectively communicate programs to management, team members and customers
Strong leadership skills with the ability to motivate and coach others
Strong decision maker who is well organized, can prioritize and plan ahead
Highly motivated and persistent individual
Ability to work with multiple departments to accomplish tasks
Demonstrated exceptional customer service and problem-solving skills
Comfortable using the latest technologies, Microsoft Office Applications, especially Excel, Word, PowerPoint, Power BI & Salesforce
Able to deal with variety of people and situations in a positive and open-minded manner
Outstanding time management characteristics
Strong knowledge of sales and marketing concepts and techniques
Analytical skills including a good understanding of the budgeting process, cost control, price and profit dynamics, profit margin retention strategies, and statistics
Ethical and trustworthy. Be a role model for our company culture
Valid driver’s license with acceptable driving record
Capacity to assume more significant responsibilities over time
Ability/willingness to travel frequently (weekly overnights) - Travel up to 70% of the time
U.S. Venture requires that a team member have and maintain authorization to work in the country in which the role is based. In general, U.S. Venture does not sponsor candidates for nonimmigrant visas or permanent residency unless based on business need.
U.S. Venture will not accept unsolicited resumes from recruiters or employment agencies. In the absence of an executed recruitment Master Service Agreement, there will be no obligation to any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without an agreement, U.S. Venture shall reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, shall be deemed the property of U.S. Venture.
U.S. Venture is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender, gender identity or expression, marital status, age, national origin, disability, veteran status, genetic information, or other protected characteristic. If you need assistance or an accommodation due to a disability, you may call Human Resources at (920) 739-6101 .
Salary : $88,000 - $120,000
