What are the responsibilities and job description for the Omnichannel & Digital Marketing Lead position at UCB?
Make your mark for patients
We are looking for an Omnichannel & Digital Marketing Lead – Epilepsy & Rare Syndromes to join us in our Omnichannel & Digital Marketing team based out of our office in Atlanta, GA; Raleigh, NC or Boston, MA (remote candidates are also welcome to apply)
About the role
The Omnichannel & Digital Marketing Lead will focus on Omnichannel enablement for Healthcare Provider marketing and communications for multiple brands across multiple disease areas. This position will be responsible for strategic design, execution and analysis of the Omnichannel Marketing capability. This individual will serve as coach and mentor for other Omnichannel & Digital Marketing Leads within the group.
Who you’ll work with
The Omnichannel & Digital Marketing Lead partners with brand, agencies, and other internal and external stakeholders to translate business strategy into Omnichannel Campaign Strategy and Execution and deliver Omnichannel Campaigns that drive business results for the assigned brands. The ideal Omnichannel & Digital Marketing Lead will be part pharmaceutical digital marketer, savvy technologist, part analyst, and passionate about technology.
What you’ll do
Omnichannel strategy, planning and activation:
- Translate brand strategic imperatives (SIs) into omnichannel strategies, campaigns, and tactics to deliver a seamless, coordinated customer experience, cohesive customer-centric messaging across channels, and ultimately to drive business impact.
- Influence the team of cross-functional partners across IT, analytics and market research, commercial data, brand, sales, etc. to build solutions and processes that enable increased customer engagement and reach, and that improve connectivity in cross-channel experiences.
- Support ongoing initiatives that will strengthen the “right message, right customer, right time” vision that is the cornerstone of our omni-channel approach
- Act as the front-facing liaison for the Omnichannel and commercial data teams to identify new approaches and data sources to power omnichannel analytics and activation opportunities
- Ensure compliance with all privacy, consent, data governance, quality and security policies
- Provide Omnichannel and digital marketing capability support to other functional groups within UCB, including medical, payer, comms, global/EU/IM, etc.
Omnichannel measurement and optimization:
- Consult on the appropriate methodologies to test and measure effectiveness of marketing tactics and ensures standardization and alignment where possible.
- Monitor and evaluate current brand campaigns through metrics that matter and make recommendations to optimize performance where appropriate (e.g., increase reach, engagement, performance, etc.)
- Deliver omnichannel optimization recommendations using insights and analytics, in partnership with Omnichannel team, commercial data, Business Unit Stakeholders and IT Omnichannel transformation, thought leadership and best practice enablement:
- Lead formalizing, compiling, and sharing of best practices across Omni Partners as a national capability, and cascade and socialize across regions and functions as needed
- Continually evaluate evolving marketing data, trends and technologies to identify and recommend new channels and capabilities that drive improved ROIs
- Drive forward the role of the Omni Partner as a key capability, evolve the role, determine the best uses of people, process, and technology to increase customer engagement
Interested? For this role we’re looking for the following education, experience and skills
- 8 years' of industry experience marketing in a digital environment within the biotech/pharma space, including experience in commercial technology, omnichannel, social, and digital solutions
- Experience with email marketing platforms, Salesforce products, particularly Salesforce Marketing Cloud and/or Tableau, is preferred
- Experience with Omnichannel customer engagement offering such as Next Best Action solution to optimize commercial activity.
- Advanced understanding of the cross-digital channel and analytics space, in areas such as digital media, search, social media, social. listening, online video, websites, mobile applications, data management platforms, programmatic, endemic, paid search vs SEO.
- Advanced understanding of segmentation/audience development for use in testing and personalization.
- Strong experience connecting digital data and online experiences to offline behaviors and other 3rd party data sources for in-depth analysis.
This positions reasonably anticipated base salary range is $164,000-$215,000. The actual salary offered will take into account related knowledge, skills, experience and location among other factors and may fall outside the expected range.
Internal applicants should be in their current job for at least 12 months, must meet performance standards and are not on formal corrective/disciplinary process (PIP), warning, final warning, or compliance warning letters within the last 12 months. Please inform your Manager or your Talent Partner before applying to any internal job opportunities.
As an Equal Opportunity Employer, we are open to all talent, and adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.
Requisition ID: 89403
Recruiter: Rachel Kielb
Hiring Manager: Jennifer Tolley
Talent Partner: Yolanda Johnson
Job Level: MM I
Please consult HRAnswers for more information on job levels.
Salary : $164,000 - $215,000
