What are the responsibilities and job description for the Extra Help - Marketing Associate - UIC Extended Campus Admin position at uic?
Position Summary
This position develops and executes the content marketing strategy to generate leads and drive enrollments for UIC Online (UIC Extended Campus). This role is responsible for the ideation, creation (writing and editing), execution, and analysis of content for UIC Online, along with monthly reporting and analysis. This position also coordinates projects with internal and external partners and service providers, and ensures that marketing is timely, within budget, and following approved messaging.
Duties & Responsibilities
Content Marketing for UIC Online Programs
Manage and build overall content marketing strategy to generate leads and drive enrollment to hit annual
enrollment goals.
Copywriter, content creator, and editor for BHIS, MEng, MESA, MPA, MS Mktg, RN-BSN, UIC Online, and all
future programs and partnerships.
Create engaging and original blog posts, emails, and social media posts targeted to prospective student
audience based on current trends.
Ownership of SEMRush
◦ Audience research for each degree program UIC Online markets.
◦ Use SEMRush to find out what questions our audience is asking and develop content to answer those
questions.
Responsible for keeping project management system with editorial calendar up-to-date with projects, status,
and deadlines.
Prepare annual plan presentations recapping past years initiatives and outline strategy to hit annual
enrollment goals for next year.
Communicate and collaborate with multiple teams, UIC online marketing and Extended Campus teams.
Content Reports and Analytics
Pull monthly content reports by program.
Track, analyze, interpret, and make recommendations based on the data.
Present data from Google Analytics and SEMRush.
Perform other related duties and participate in special projects as assigned.
Keep a pulse on the job market with advanced job matching technology.
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
What is the career path for a Extra Help - Marketing Associate - UIC Extended Campus Admin?
Sign up to receive alerts about other jobs on the Extra Help - Marketing Associate - UIC Extended Campus Admin career path by checking the boxes next to the positions that interest you.
Not the job you're looking for? Here are some other Extra Help - Marketing Associate - UIC Extended Campus Admin jobs in the Chicago, IL area that may be a better fit.
We don't have any other Extra Help - Marketing Associate - UIC Extended Campus Admin jobs in the Chicago, IL area right now.
