Director, Social Media and Inflencer Marketing

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

Your mission

UiPath develops AI technology that mirrors human intelligence with ever-increasing sophistication, transforming how businesses operate, innovate, and compete. The UiPath Platform™ accelerates the shift toward a new era of agentic automation—one where agents, robots, people, and models integrate seamlessly to drive autonomy and smarter decision-making. With a focus on security, accuracy, and resiliency, UiPath is committed to shaping a world where AI enhances human potential and revolutionizes industries. For more information, visit www.uipath.com.

We’re looking for a strategic leader to elevate our brand, drive engagement, and fuel demand generation through innovative social and influencer strategies. This role owns global social media, cultivates key influencers, and crafts compelling content for B2B audiences.

Success requires strong cross-functional collaboration, deep knowledge of social trends, and the ability to translate brand and product stories into impactful campaigns. The ideal candidate is a social media expert, skilled people manager, and detail-oriented executor.

Why Join Us?

Shape the future of AI-driven automation at a fast-growing company.

Work with passionate, innovative professionals in a dynamic environment.

Competitive salary, equity, and benefits.

If you’re a visionary social media leader who thrives in a high-impact role, we’d love to hear from you.

What You'll Do At UiPath

• 10 years of experience in B2B social media and influencer marketing, preferably in AI, automation, or enterprise technology.
• 3 years of influencer marketing experience with B2B enterprise technology brands.
• Proven track record of scaling social media programs and executing influencer partnerships that drive measurable business outcomes.
• Deep understanding of LinkedIn, X, Meta, YouTube and other/emerging platforms.
• Strong analytical skills with experience in performance tracking, reporting, and optimization.
• Exceptional storytelling, content creation, and copywriting skills.
• Comfort in ambiguity and a willingness to to be entrepreneurial in your thinking - big picture and attention to detail.
• Outstanding communication skills -- in person and in writing, your knowledge, expertise, creativity & agility inspire the confidence & followership of diverse audiences, including senior leadership.
• Ability to manage agencies, vendors, and internal cross-functional teams effectively.
  
  

What You'll Bring To The Team

• Lead Global Social Media & Influencer Strategy: Develop and execute a data-driven, multi-platform strategy to optimize engagement, grow followers, and attract new audiences. Oversee both organic and paid social initiatives.
• Manage & Mentor Team: Lead the Global Social Media team and serve as a key member of the Global Communications team.
• Influencer & Thought Leadership Programs: Build and manage relationships with influencers, analysts, and content creators to enhance brand credibility. Oversee influencer strategy, partnerships, and agency relationships. Develop executive social media strategies to amplify thought leadership.
• Content & Community Engagement: Collaborate with marketing and content teams to create impactful social content. Lead real-time engagement, trend analysis, and social listening to safeguard brand reputation.
• Paid Social & Performance Optimization: Work with demand generation and PR teams to optimize paid campaigns, refine audience targeting, and maximize impact. Integrate influencer programs into broader marketing efforts.
• Global & Strategic Collaboration: Align social and influencer programs with global marketing strategies, ensuring local relevance. Monitor trends and allocate budgets effectively to drive business objectives.
• Budget Management & Allocation: Oversee the Global Social Media budget, ensuring resources are distributed effectively across organic, paid, influencer marketing and any other initiatives. Track spending, measure ROI, and refine strategies to maximize impact.
  
  

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.

Compensation Range: $150K - $200K