What are the responsibilities and job description for the UL Research Institutes is hiring: Content Marketing Specialist in Evanston position at UL Research Institutes?

Content Summary : Content Marketing Specialist at Evanston, for UL Research Institutes

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Content Marketing Specialist

Apply locations Evanston, IL time type Full time posted on Posted 3 Days Ago time left to apply End Date : March 31, 2025 (30 days left to apply) job requisition id JR1164

Job Description

We have an exciting opportunity for a Content Marketing Specialist at UL Research Institutes, based in our Evanston, Illinois, office. This is a hybrid role, two days a week in office.

The Content Marketing Specialist is responsible for supporting the creation and deployment of content for marketing campaigns—ensuring the delivery of engaging, high-quality content that drives audience engagement and lead generation. This role requires a blend of creativity, analytical skills, and project management skills to produce and deploy impactful, high-quality content aligned with organizational goals. Collaborating with cross-functional teams, the Content Marketing Specialist ensures consistency in messaging and enhances the organization’s digital presence through innovative and data-driven content strategies.

What you’ll learn and achieve :

Create compelling content across multiple platforms and types, including blogs, emails, videos, infographics, and web pages, tailored for various audiences and personas.
Support and execute upon content marketing strategies that align with business objectives and audience needs.
Ensure all content is optimized for different channels (e.g., SEO for blogs, CTA best practices for emails) and meets performance goals.
Collaborate with stakeholders across research institutes and offices to align on content objectives and share marketing campaign deployment plans and results.
Partner with digital, design, and social media teams to ensure content is visually engaging, optimized for SEO, and deployed across appropriate channels.
Track content performance metrics (e.g., engagement rates, open rates, downloads) to measure success and inform future content creation.
Leverage data-driven insights to optimize content, adjusting messaging, format, or structure to improve performance.
Assist in delivering against the organization’s content calendar to ensure timely and consistent delivery of high-quality materials.
Translate complex or technical concepts into compelling stories for non-technical audiences.
Stay updated on content marketing trends and emerging tools to ensure strategies remain fresh, relevant, and innovative.
Perform other duties as directed.

What you’ll experience working at UL Research Institutes :

People : Our people make us special. You’ll work with a diverse team of experts respected for their independence and transparency and build a network, because our approach is collaborative.

Interesting work : Every day is different for us here. We see what’s on the horizon and use our expertise to build the foundations of a safer future.

Grow and achieve : We learn, work, and grow together through targeted development, reward, and recognition programs.

Values : Four core values guide our work : collaboration, respect, integrity, and beneficence.

Total Rewards : All employees at UL Research Institutes are eligible for bonus compensation. We offer comprehensive medical, dental, vision, and life insurance plans and a generous 401k matching structure of up to 5% of eligible pay.

What makes you a great fit :

Exceptional writing, editing, and storytelling skills.

Strong understanding of digital marketing principles and content optimization techniques.

Proficiency in content management systems (e.g., WordPress), social media platforms, and analytics tools (e.g., Google Analytics, LinkedIn Analytics, SEMRUSH, Meltwater).

Familiarity with customer relationship management (CRM) systems and marketing automation tools.

Ability to manage multiple projects and deadlines in a fast-paced environment.

Analytical mindset with the ability to interpret data and adjust strategies accordingly.

Creativity and adaptability to craft content for diverse platforms and audiences.

Strong collaboration and communication skills to work effectively with cross-functional teams.

Detail-oriented with excellent organizational skills.

Demonstrated ability to develop engaging content across mediums and for various stages of the audience journey.

Professional education and experience requirements for the role include :

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

4 years of experience in content marketing, digital marketing, or a similar role.

Experience with non-profit or purpose-driven marketing is a plus.

Knowledge of video production, multimedia content creation, and graphic design tools (e.g., Canva, Adobe Creative Suite) is preferred.

Experience with selecting and managing visuals to enhance messaging.

Salary Range : $61,199.38-$84,149.14

Pay Type : Salary

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Salary : $61,199 - $84,149

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