Location : Address
27000 Evergreen
Location : City
Lathrup Village
Location : Postal Code
48076
Responsibilities
JOB SUMMARY :
Are you a strategic and hands-on marketing leader ready to make an impact? We’re looking for a talented Marketing Manager to drive high-impact campaigns across a variety of traditional and digital channels. You’ll help oversee marketing, advertising, public relations, and communications efforts, while leading a team of 2-3 direct reports, operating in an in-house agency model. Reporting directly to the Chief Marketing Officer, you’ll have the opportunity to both lead and roll up your sleeves, contributing creatively while guiding the direction of initiatives for multiple business units. If you're passionate about marketing, thrive in a hands-on role, enjoy collaborating with a team, and executing innovative strategies, this is the opportunity for you!
ABOUT YOU :
- Experienced | You bring 5 years of leadership experience in marketing.
- Leadership | You have a proven track record of leading and coaching a team, empowering others to reach their full potential to achieve collective success.
- Creative & Analytical | You thrive in blending creativity with data-driven decision-making.
- Agile | You excel in fast-paced environments and can juggle multiple projects seamlessly.
- Collaborative | You’re a team player who values working together to achieve shared goals.
- Ambitious | Self-motivated, you proactively identify challenges and follow through to deliver results.
- Curious | You’re always learning, staying up to date with industry trends and the competitive landscape.
KEY RESPONSIBILITIES :
Strategic Planning & Growth | Lead the development and execution of strategic marketing plans that drive brand growth, increase market share, and align with overall business goals for Michigan First brands.Cross-Functional Collaboration | Partner with leadership across departments to ensure marketing initiatives are integrated, meet objectives, and deliver cohesive messaging across all channels.Website & Digital Experience Oversight | Manage the Michigan First websites, ensuring they are consistently updated, user-friendly, and optimized for accessibility. Oversee SEO, SEM strategies, and implement interactive lead generation programs to maximize web traffic and conversions.Social Media Strategy & Reporting | Oversee and manage both paid and organic social media campaigns, ensuring consistent brand messaging and analyzing campaign performance to drive engagement and ROI.Data-Driven Insights | Analyze web, email, and digital tool analytics to measure campaign effectiveness, make data-driven decisions, and continuously optimize marketing efforts.Market Research & Competitive Analysis | Conduct ongoing research on industry trends, competitor activities, and consumer behavior to identify emerging market opportunities and refine marketing strategies.Brand & Identity Management | Ensure consistent and effective use of Michigan First’s corporate branding guidelines across all internal and external marketing materials.Customer Feedback & Survey Analysis | Collaborate on the development and deployment of member surveys, analyze feedback, and provide actionable insights to drive improvements in member engagement and satisfaction.Campaign Development | Lead the creation of advertising and promotional campaigns, from concept to execution, including writing copy, developing headlines, and collaborating with an in-house designer to produce compelling materials.Budget Management & ROI Optimization | Assist in the creation of the marketing budget, ensuring the efficient allocation of resources and tracking of return on investment for all campaigns and initiatives.Culture Advocacy & Brand Ambassadorship | Serve as a champion of The Michigan First Way, embodying our core values and service promises in all interactions with team members and members. Advocate for the "ISMs" and apply the Every Member’s Experience Counts (EMEC) philosophy in all communications.LEADERSHIP RESPONSIBILITIES :
Carry out leadership responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training team members; planning, assigning, and directing work; appraising performance; rewarding and disciplining team members; addressing complaints and resolving problems. Demonstrate a commitment to our “Leader Code of Conduct.”
Qualifications
QUALIFICATIONS / REQUIREMENTS :
To perform this job successfully, an individual must be able to effectively carry out each essential duty. The qualifications listed below represent the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor’s degree in marketing, advertising, public relations, communications or a related field.Proven leadership experience in managing and developing a high-performing marketing team, with a strong ability to mentor, motivate, and coach.Experience with email marketing platforms and CMS systems to create and optimize campaigns.Expertise in managing digital marketing channels , including website management, social media, and advertising campaigns—encompassing content creation, campaign development, segmentation, goal setting, and reporting.Exceptional communication skills , with proficiency in writing, editing, and verbal communication.Strong organizational skills , capable of handling multiple projects while meeting deadlines.Attention to detail and problem-solving skills to drive results.Creativity and innovation , with the ability to develop new ideas and present them persuasively to gain support.Experience with vendor management , including contract negotiation and media buying.Proven ability to manage relationships with third-party vendors, such as external agencies, designers, and print / mail vendors.Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).Familiarity with Adobe Creative Suite is a plus.Experience with marketing analytics tools (e.g., Google Analytics, HubSpot) to track, measure, and optimize campaigns for maximum impact.Understanding of member journey mapping , using insights to enhance the member experience across all touchpoints and drive engagement, loyalty, and retention within the credit union.Proficiency with marketing automation tools (e.g., HubSpot, Marketo) to nurture leads and deliver personalized, targeted campaigns.Solid understanding of SEO best practices and content strategy to improve website traffic and enhance online visibility.Change management skills , with the ability to guide the team through evolving marketing trends, technologies, and business goals.Experience with paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to drive targeted traffic and measure ROI.Experience with conversion rate optimization (CRO) to improve lead generation and sales through A / B testing, landing page design, and call-to-action strategies.Proficiency with CRM platforms (e.g., Salesforce, HubSpot) to track and manage customer interactions, segment audiences, and personalize marketing efforts.Who We Are
Michigan First Credit Union was founded more than 90 years ago by educators and delivers world-class service to more than 160,000 members at our branches throughout the State of Michigan, and we’re still growing! We offer financial solutions for every life stage and seek to positively transform our members’ lives through personalized service that meets their unique needs.
Simply put, Michigan First Credit Union’s sole mission is to provide the highest quality member experience. Working here, you’ll get to participate in a strong culture, centered around service, professionalism, and growth.
Michigan First highlights :
500 team members32 locations spanning the Lansing area, Grand Rapids and Metro DetroitIndustry leader in community support and charitable giving through the Michigan First FoundationMember Services Call Center operates 24 / 7 / 365Over $1.5 Billion in assetsAwards Michigan First Credit Union has been the proud recipient of :
2024 Best & Brightest in the Nation2024 Best & Brightest in Metro Detroit2024 Best & Brightest in West Michigan2024 Best Credit Unions to Work For2024 Crain’s Cool Places to Work2024 Detroit Free Press Top Workplaces2024 Michigan Veterans Affairs Agency - Certified Veteran Friendly Employer - Bronze Level2021 Credit Union of the Year by NAFCU (National Association of Federally-Insured Credit Unions)Benefits and perks of joining our award-winning team include :
Very competitive payLow-cost medical, dental, and vision benefit options. Employer-paid life and disability insurance401(k) - 100% match up to 5% deferralTuition reimbursement for both Undergraduate and Graduate degree programAccess to a complimentary concierge service that assists with nearly any item on your to-do listFree, state-of-the-art fitness center at our Lathrup Village headquarters with exercise equipment, showers and locker roomsWellness initiatives and events throughout the year to help team members stay healthyLoan discounts for certain secured and unsecured loans and mortgagesOpportunities for pay increases, incentives and profit-sharing, based on performanceOnsite subsidized top notch Cafe 26 for team members' useOnsite bowling centerMichigan First Credit Union is an Equal Opportunity Employer.
