Position Overview
The Vice President of Marketing will lead the strategic and operational marketing efforts for a dynamic, non-franchise B2B services company. This role is responsible for driving demand generation, brand positioning, and customer engagement to accelerate business growth. The ideal candidate will bring a proven track record in B2B marketing, with expertise in digital, content, and product marketing, and a passion for delivering measurable results.
Key Responsibilities Strategic Marketing Leadership
- Develop and execute a comprehensive marketing strategy aligned with the company’s business goals, focusing on demand generation, customer acquisition, and retention.
- Analyze market trends, customer insights, and competitive landscapes to identify growth opportunities and refine marketing initiatives.
- Serve as a strategic advisor to the executive team, contributing to the overall business strategy.
Demand Generation & Customer Acquisition
Lead demand generation efforts, leveraging digital marketing, account-based marketing (ABM), and other strategies to attract and convert high-value clients.Implement and optimize marketing automation tools and CRM systems to manage campaigns and track leads.Collaborate closely with the sales team to align marketing efforts with sales objectives and enhance the lead-to-revenue process.Brand Development & Messaging
Oversee the company’s brand positioning and messaging to ensure consistency and differentiation across all touchpoints.Develop and manage thought leadership initiatives, including content marketing, whitepapers, webinars, and case studies, to establish the company as a trusted industry leader.Ensure all marketing efforts align with the company’s value proposition and resonate with target audiences.Product & Service Marketing
Partner with product and service teams to develop go-to-market strategies for new offerings, including messaging, pricing, and launch plans.Create marketing collateral and tools that empower the sales team to communicate the value of the company’s solutions effectively.Team Leadership & Development
Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.Partner with other departments, including sales, product, and customer success, to ensure alignment and shared success.Serve as a member of the leadership team, contributing to company-wide initiatives and decision-making.Performance Measurement & Budget Management
Define and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.Provide regular performance reports to the executive team, highlighting successes, challenges, and opportunities for improvement.Manage the marketing budget, ensuring resources are allocated effectively to maximize ROI.Qualifications Education & Experience
Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).10 years of experience in B2B marketing, with at least 5 years in a leadership role.Demonstrated success in developing and executing integrated marketing strategies that drive growth.Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).Skills & Competencies
Strong strategic and analytical skills, with the ability to leverage data to inform decisions and measure success.Expertise in digital marketing, content marketing, and lead generation strategies.Exceptional leadership and communication skills, with the ability to inspire and influence teams and stakeholders.Entrepreneurial mindset with the ability to adapt and thrive in a fast-paced, growth-oriented environment.Strong project management skills, with the ability to manage multiple priorities and deliver results on time and within budget.J-18808-Ljbffr
