Demo

Promos & Retention Specialist

Underdog Sports
Brooklyn, NY Remote Full Time
POSTED ON 2/26/2025
AVAILABLE BEFORE 4/22/2025

About the role and why it’s unique:

  • Lead the design and execution of promotional campaigns to maximize customer retention across various verticals.
  • Collaborate with cross-functional teams to create and optimize retention strategies, tailored to specific customer journeys.
  • Utilize SQL to analyze and extract customer data, providing insights to shape campaign strategies and improve performance.
  • Own the execution of retention-focused initiatives, including but not limited to CRM, customer engagement, and targeted campaigns.
  • Work directly with managers to align promotional efforts across tent pole events, customer engagement, CRM, and sportsbook verticals.
  • Take ownership of initiatives from start to finish, ensuring cross-functional alignment and campaign success.

Who you are:

  • 3 years of experience in sports gaming or related industries, with a focus on promotions and retention.
  • Strong experience using SQL to analyze customer data, support decision-making, and optimize campaigns.
  • Understand the different components of customer journeys and know how to tailor strategies for retention.
  • Thrive in a fast-paced environment and enjoy taking ownership of projects from end-to-end.
  • Passionate about sports and the gaming industry, with a solid understanding of customer behaviors and how to engage fans.

Even better if you have:

  • Experience with CRM tools like Optimove or Braze.
  • Proficiency in data analysis and reporting using platforms like Looker, Sigma, or similar.
  • Strong knowledge of promotional strategies for sportsbooks or similar industries.


Our target starting base salary range for this position is between $93,500 and $110,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

  • Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
  • 16 weeks of fully paid parental leave
  • A $500 home office allowance
  • A connected virtual first culture with a highly engaged distributed workforce
  • 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

#LI-REMOTE

Salary : $93,500 - $110,000

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