What are the responsibilities and job description for the Promos & Retention Specialist position at Underdog Sports?
About the role and why it’s unique:
- Lead the design and execution of promotional campaigns to maximize customer retention across various verticals.
- Collaborate with cross-functional teams to create and optimize retention strategies, tailored to specific customer journeys.
- Utilize SQL to analyze and extract customer data, providing insights to shape campaign strategies and improve performance.
- Own the execution of retention-focused initiatives, including but not limited to CRM, customer engagement, and targeted campaigns.
- Work directly with managers to align promotional efforts across tent pole events, customer engagement, CRM, and sportsbook verticals.
- Take ownership of initiatives from start to finish, ensuring cross-functional alignment and campaign success.
Who you are:
- 3 years of experience in sports gaming or related industries, with a focus on promotions and retention.
- Strong experience using SQL to analyze customer data, support decision-making, and optimize campaigns.
- Understand the different components of customer journeys and know how to tailor strategies for retention.
- Thrive in a fast-paced environment and enjoy taking ownership of projects from end-to-end.
- Passionate about sports and the gaming industry, with a solid understanding of customer behaviors and how to engage fans.
Even better if you have:
- Experience with CRM tools like Optimove or Braze.
- Proficiency in data analysis and reporting using platforms like Looker, Sigma, or similar.
- Strong knowledge of promotional strategies for sportsbooks or similar industries.
Our target starting base salary range for this position is between $93,500 and $110,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.
What we can offer you:
- Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- A $500 home office allowance
- A connected virtual first culture with a highly engaged distributed workforce
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
#LI-REMOTE
Salary : $93,500 - $110,000
