Integrated Marketing Strategist

Organization Overview

UNICEF USA ("UUSA" or "We") relentlessly pursues a more equitable world for every child, upholding the rights of all children and empowering every child, everywhere. We also support the fundamental belief that children should have a voice and role in shaping their futures and the futures of their communities.

Over eight decades, the United Nations Children's Fund (UNICEF) has built an unprecedented global support system for the world's children, and has boldly taken on the biggest, seemingly impossible challenges facing children. UNICEF relentlessly works day in and day out to deliver the essentials that give every child an equitable chance in life : health care and immunizations, safe water and sanitation, nutrition, education, emergency relief and more. UNICEF USA advances the global mission of UNICEF by rallying the American public to support the world's most vulnerable children.

We know that sustainable change is attainable, but it can't be achieved alone. It takes a committed team - individuals, governments, corporations, volunteers and staff - who demonstrate a relentless commitment to working tirelessly, day in and day out in some of the toughest, hardest to reach places. Big problems need big solutions, and we harness our collective, global voice and energy to do more good, in more places for children. We will never stop supporting UNICEF to develop smarter, more cost-effective solutions; scaling up proven, data-driven programs; and harnessing new technologies to create measurable change for children.

UUSA is organized under the laws of New York State as a not-for-profit corporation. As such, UUSA is a tax-exempt organization as defined under Section 501C(3) of the Internal Revenue Code and is governed by an independent, non-salaried Board of Directors.

Position : Integrated Marketing Strategist

Location : Hybrid / NYC Area

FLSA Status : Exempt

Salary : The estimated salary range for this role is $81,850 - 106,400. The midpoint for this salary range is $106,400. The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to organizational budgets, qualifications, experience, specialized skills, and training. The above represents UUSA's good faith and reasonable estimate of the range of possible compensation at the time of posting.

The Position

The Integrated Marketing Strategist is responsible for serving as the focal point and marketing subject matter expert for Organizational Management & Strategy pillar within the Marcomms Center of Excellence (COE). The position will be responsible for a diverse portfolio including : the Executive Office (which includes Board Relations, UNICEF Next Generation, Public Affairs, CACR (Community Alliance for Child Rights), Global Programs, Impact Fund for Children and People & Culture). This role is responsible for developing 360 Integrated marketing strategy and solutions to reinforce UNICEF USA's mission, elevate brand equity, achieve enterprise level strategies and support the business unit's operational plans. As the focal point for the Organizatonal Management & Strategy COE Pillar, the role must proactively drive Marketing Communication strategy, facilitate campaign integration, elevate executive and policy agendas and build partnerships with business units in order to drive the strategic plan.

As part of the MarComms Center of Excellence, the Integrated Marketing Strategist will work closely with the Leads of the business units. This unique and diverse portfolio drives long term enterprise level strategy for the organization by managing external and internal environments to ensure organizational decisions are informed by strategy to deliver impact. This position drives audience centric strategies across the portfolio with special attention on key external stakeholders such as National Board members and Members of Congress. In addition, the Integrated Marketing Strategist oversees the development of strong global communications to support the "Glocal" advocacy strategies with leads on the Public Affairs and CACR teams. This role will support the Executive Voice strategy, working cross functionally with the Marcomms External Communications team reinforcing our Thought Leadership strategy. This position will report to the Vice President, Integrated Marketing Strategy and will have one direct report; Manager of Organizational Strategy.

Key Responsibilities / Outcomes (included but are not limited to) :

Marketing Strategy Development and Execution (70%)

• Serve as a focal point for business units. Lead and manage business unit relationships with department leads on teams, establishing and maintaining a successful partnership in order to drive shared goals.
• Act as a steward of the UUSA's strategic plan and Marcomms Center of Excellence strategies priorities and processes.
• Collaborate with other Center of Excellence Integrated Marketing Strategists to align and optimize focal point efforts to prioritize execution on deliverables and drive cross functional strategies.
• Lead a quarterly and annual planning process, working with business units to identify goals, objectives, and priorities for the fiscal year that require Marketing and Communications strategies.
• Develop and establish 360 MarComms plans by coordinating with Marcomms experts such as Creative, PR, Brand, Social Media and Digital to help drive strategic partnerships with Institutional Giving partners to achieve key objectives, KPIs and impact.
• Oversee and advise on the execution of assets and deliverables through the Marcomms creative development process; including Creative assets, PR, Thought Leadership, Digital, and Mass Market insights.
• Participate and facilitate Marketing Strategy sessions to identify opportunities to build business growth opportunities.
• Partner and strategize with the Marcomms COE Research, Data & Analytics lead to co-create reports that identify insights and measure Marketing and Communications impact across business unit goals on a quarterly and annual basis, articulating strategic and operational plan impact, and efficiency.
• Proactively identify opportunities to improve and integrate Marketing and Communications efforts and solutions to enhance partnerships and processes., and drive joint business unit goals.
• Identify opportunities for cross business unit engagement in annual marcomms campaigns, develop strategies to integrate annual campaign efforts and business unit goals, and assist in selling in participation in annual campaigns.
• Manage a direct report, responsible for providing marketing support on key Program Division initiatives including, but not limited to, Youth Engagement club recruitment, Program Visit content collection and Child Friendly City recognition events.

Strategic Projects (30%) :

Qualifications :

AB O U T THE MARKETING & COMMUNICATIONS CENTER OF EXCELLENCE

The Integrated Marketing team drives integration between MarComms and business units (BUs) across the organization. Each team member serves as a marketing strategy subject matter expert (SME) responsible for identifying BUs' goals, proactively leveraging data and insights, collaborating with MarComms experts, and delivering solutions that align with the strategic plan.

Don't meet every single requirement? That's okay. UNICEF USA values diverse experiences and we're always looking for people who will add to our culture and further our mission. If you are excited about this role and unsure about whether your past experience aligns with the job description, we encourage you to apply anyway.

Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship.

Due to the high volume of applications received, only those selected for an interview will be contacted. UNICEF USA is proud to be an Equal Opportunity Employer

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. UUSA is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at peopleandculture@unicefusa.org

Salary : $106,400