Marketing Strategist

Digital Marketing Specialist at Thibaut Design

The role of Digital Marketing Specialist is pivotal in driving business growth through strategic email marketing campaigns. Reporting to the Director of Marketing Communications, this position oversees the planning, execution, and optimization of email campaigns that enhance customer engagement, increase revenue, and drive new client activation.

This data-driven marketer will develop impactful email marketing strategies, leveraging analytics, segmentation, and performance optimization to convert leads into loyal customers. The ideal candidate possesses a growth-oriented mindset, excellent collaboration skills, and a passion for crafting compelling, results-driven email campaigns.

Key Responsibilities:

• Develop and execute targeted email marketing campaigns to drive revenue, shorten the purchase cycle, and increase client retention.
• Leverage data and analytics to enhance email segmentation, personalization, and automation, delivering the right message at the right time to maximize engagement and conversions.
• Optimize customer acquisition and lead generation through website sign-up forms, digital advertising integration, conversion rate optimization, and automated prospecting workflows.
• Enhance customer lifecycle journeys by building dynamic email sequences tailored to key personas, including loyalty members, new subscribers, and high-value clients.
• Oversee email automation and trigger-based campaigns, ensuring seamless execution of workflows based on customer behavior and account activity.
• Analyze email marketing performance metrics using Klaviyo and Google Analytics, applying A/B testing and multivariate testing to refine strategies and boost performance.
• Manage customer segmentation and list hygiene in Klaviyo, ensuring data integrity and seamless integration with Shopify and internal CRM systems.
• Create detailed reports and performance insights, translating analytics into strategic recommendations that drive business growth.
• Plan and execute an email content calendar that aligns with key product launches, editorial themes, and promotional campaigns.
• Collaborate with creative and cross-functional teams to ensure cohesive messaging, visually compelling email designs, and brand consistency across all marketing communications.
• Craft engaging content and storytelling-driven email campaigns, including designer spotlights, product education series, trend insights, and exclusive offers.
• Support paid media initiatives by coordinating email-integrated digital ad campaigns across various formats.
• Contribute to corporate digital marketing initiatives, including CRM platform enhancements, eCommerce integrations, and automation improvements.

Qualifications & Skills:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3 years of experience in email marketing, preferably within a creative industry or consumer brand.
• Expertise in Klaviyo (required) and experience with Shopify (preferred) or similar e-commerce platforms.
• Curious and proactive mindset, eager to explore new email marketing trends, test innovative strategies, and stay ahead of industry best practices.
• Strong analytical skills with the ability to interpret data and optimize email campaigns based on key performance indicators.
• Enterprise mindset with the ability to think strategically about how email marketing contributes to overall business goals, cross-functional collaboration, and long-term scalability.
• Proficiency in Microsoft Excel, Google Analytics, and Adobe Creative Cloud.
• Excellent communication and copywriting skills, with the ability to craft compelling email content that drives action.
• Detail-oriented, highly organized, and results-driven.