What are the responsibilities and job description for the Marketing Automation Support - Walkersville, MD position at Unicon Pharma Inc?
Job Description
Job Description
Description :
For operational marketing automation consulting, role is to support Client in plenty of activities regarding Email Marketing Campaigns, Personalization Campaigns or A / B Tests with Adobe Marketo.
These activities are or could be :
Landing page and form building
Build up (concepted) Personalization Campaigns
Build up (concepted) A / B Tests for existing Campaigns
Set up and execute drip / nurture campaigns with complex logic
Audience Segmentation
Creation of lead scoring rules to drive conversions
Data hygiene to increase marketo database and enhance delivery rates
Data enrichment
Database Optimization : support efforts for strong data hygiene including the build of normalization campaigns, enriching campaigns, data segmentations, deliverability campaigns, and overall database clean up and templatization.
Maintain marketing forms for compliance and optimization
Work within Wrike for marcom project management
Experience :
Marketo Certified Expert
B2B marketing automation experience with at least 5 years of admin experience in Marketo and strong experience with Salesforce.
Experience working within a matrix organisation. Previous agency experience a plus.
A strong understanding of database structure, data hygiene, analytics, and attribution.
Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalisation, and other lead / customer management practices.
Working knowledge of HTML and CSS
Indepth knowledge of compliance regulation (eg, CAN-SPAM)
Keep a pulse on the job market with advanced job matching technology.
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