Director of Communications

Description

Our Mission, Vision, & Model of Care

At Union Community Care, our purpose is to spark equity through patient-led healthcare that welcomes and strengthens our communities by integrating body, mind, and heart.

We envision vibrant and healthy communities supported by inclusive healthcare that embraces each member's unique culture, needs, and values, and emboldens them to make healthful choices that fuel their well-being and the well-being of others.

We believe in whole health. This means we address and heal disease but equally important, we work at the causes of the causes, the social ills that must be addressed to achieve true equity.

We listen, learn, and embrace the complex lives and unique strengths of our patients, and we work hard to break down all barriers to care. This means we look through a grassroots lens. We connect with our communities because we are our communities. Each of us is a neighbor, a friend, a family member, and together, we are a trusted community health center.

Qualifications

JOB SUMMARY

Union Community Care is seeking a dynamic and hands-on Director of Communications to lead and optimize our multi-county internal and external communications and marketing strategies. This role is ideal for a purpose-driven leader with a passion for equity in healthcare, communication frameworks, brand consistency, and engagement.

The Director of Communications will play a critical role in elevating Union as a lifestyle brand, increasing patient and workforce engagement, and positioning Union as a cornerstone in the healthcare ecosystem. This role bridges branding, marketing, communication, and organizational culture gaps, ensuring that patients, staff, and communities feel valued, connected, and fully integrated into Union’s services and mission.

Key responsibilities include internal, external, and crisis communication, media relations, brand and marketing alignment, and patient, staff, and community engagement—all while consistently and creatively amplifying Union Community Care’s voice, impact, and identity.

SPECIFIC JOB DUTIES

Strategic Leadership & Brand Elevation

• Lead and implement Union’s multi-county communications and marketing strategies, ensuring alignment with organizational priorities and Union’s brand identity.
• Strengthen Union’s positioning as a lifestyle brand, increasing patient and workforce engagement through impactful storytelling and content strategy.
• Identify and bridge gaps in branding, marketing, communication, and organizational culture to ensure cohesive messaging across all touchpoints.

Internal & External Communications

• Oversee internal and staff-facing communications, including SharePoint content, employee engagement, training materials, and leadership messaging.
• Manage external communications and media relations, ensuring Union’s mission, values, and impact are effectively conveyed to the public, partners, and stakeholders.
• Develop and manage crisis and disruption communications, including emergency messaging and real-time alerts for staff and patients.
• Ensure consistent and strategic messaging across digital, print, and community channels, including the website, newsletters, social media, and public relations efforts.

Community Engagement & Storytelling

• Drive patient and workforce storytelling initiatives, collecting impact stories and case studies that showcase Union’s mission in action.
• Collaborate on patient and community engagement efforts, ensuring outreach strategies align with Union’s messaging and marketing strategy.
• Manage Google Business profiles, digital reputation, and community feedback loops to enhance trust and visibility.

Performance & Data Driven Strategy

• Leverage data and analytics to track and optimize communication strategies, engagement metrics, and content effectiveness.
• Ensure brand consistency across all sites and patient-facing materials, including signage, forms, promotional content, and the overall patient experience.
• Collaborate with cross-functional teams to align messaging and enhance overall organizational effectiveness.
• Performs other work-related duties as assigned.

POSITION REQUIREMENTS

• 5 years of experience in communications
• Healthcare, nonprofit, or community-based organization experience preferred
• Strong leadership skills with the ability to manage cross-functional teams and external partners
• Experience managing SharePoint, websites, email marketing, and social media platforms
• Knowledge of SEO, Google Analytics, digital marketing tools, and content management systems
• Strong storytelling skills with a passion for equity-driven, community-focused narratives
• Experience in managing media relations, including press releases, media outreach, and public relations strategies
• Photography and videography skills are a plus, with the ability to coordinate external vendors as needed
• Excellent ability to multi-task, prioritize and work under tight deadlines.
• Experience in being flexible and adaptable to change in a fast-paced organization.
• Superb public speaking/public presentation abilities.
• Excellent ability to multi-task, prioritize and work under tight deadlines.
• Superb written communication skills.

ESSENTIAL FUNCTIONS:

In order to fulfill the requirements of this position, all duties are considered essential functions

of the job. 

ORGANIZATIONAL INVOLVEMENT

This position is required to participate in mandatory all staff meetings, team meetings and trainings.