What are the responsibilities and job description for the Digital Marketing Specialist position at Unique Solutions Organisation?
We are looking for a passionate and skilled Digital Marketing Specialist to join our team. If you are driven by results, have a creative mindset, and love to experiment with digital strategies, this is your chance to be part of a forward-thinking, dynamic company.
Job Description:
As a Digital Marketing Specialist, you will be responsible for developing, executing, and optimizing digital marketing campaigns that drive online traffic, increase brand visibility, and generate leads. You will manage campaigns across a variety of digital channels, including search engines, social media, email marketing, and display advertising. This role offers an exciting opportunity to create high-impact digital strategies and contribute to the overall success of our marketing efforts.
Responsibilities:
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Job Description:
As a Digital Marketing Specialist, you will be responsible for developing, executing, and optimizing digital marketing campaigns that drive online traffic, increase brand visibility, and generate leads. You will manage campaigns across a variety of digital channels, including search engines, social media, email marketing, and display advertising. This role offers an exciting opportunity to create high-impact digital strategies and contribute to the overall success of our marketing efforts.
Responsibilities:
- Develop, implement, and manage digital marketing campaigns across multiple platforms (Google Ads, Facebook Ads, LinkedIn, etc.)
- Conduct keyword research, implement SEO strategies, and monitor website performance to increase organic traffic
- Create and optimize paid search campaigns (PPC), managing bids, targeting, and ad copy to drive ROI
- Analyze and report on the performance of digital marketing campaigns using tools like Google Analytics and social media insights
- Develop email marketing campaigns, including designing, writing, and sending newsletters, promotions, and automated drip sequences
- Monitor and manage social media accounts, creating content and running paid social media campaigns
- Collaborate with creative teams to develop digital assets (graphics, videos, etc.) that align with marketing strategies
- Stay up-to-date with the latest trends, technologies, and best practices in digital marketing to ensure campaigns remain competitive and innovative
- Manage the content strategy for digital channels, ensuring consistency and alignment with the overall brand messaging
- Provide data-driven insights and recommendations to optimize campaigns and improve performance
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 2 years of experience in digital marketing, including SEO, PPC, email marketing, and social media marketing
- Strong understanding of SEO principles and best practices
- Experience creating and optimizing content for different digital platforms
- Analytical mindset with the ability to interpret data and adjust strategies for better results
- Strong written and verbal communication skills
- Ability to work independently and as part of a collaborative team
- Creativity and a passion for keeping up with digital trends and marketing innovations
- Competitive salary and benefits package
- Opportunities for career growth and professional development
- A collaborative, fast-paced, and dynamic work environment
- Exposure to a variety of digital marketing strategies and platforms
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